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Keith's Radio Station: Broadcast, Internet, and Satellite

Name: Keith's Radio Station: Broadcast, Internet, and Satellite
Price: 74.90 USD
Availability: InStock
Rating: 4.6 (30 reviews)

4.6 of 5 Stars: Communication & Journalism - Keith's Radio Station: Broadcast, Internet, and Satellite

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Description

Book Synopsis: Keith's Radio Station offers a concise and insightful guide to all aspects of radio operations, explaining the functions performed within every professionally managed station. Now in its ninth edition, this book continues its long tradition of guiding readers to a solid understanding of who does what, when, and why.

This new edition explains what "radio" in America has been, where it is today, and where it is going. Covering the basics of how programming is produced, financed and delivered across a spectrum of technologies, including the newest technological trends such as streaming and podcasting, satellite, and HD Radio, John Allen Hendricks and Bruce Mims argue that the future of radio remains bright and strong as it continues to evolve with emerging technologies.

New to this edition:

New and updated essays from industry leaders discussing how radio is evolving in an era of rapidly changing technology
A thorough examination of Internet radio, online music services, and mobile listening devices
An analysis of how new technologies have fragmented the advertising dollar
A discussion of station website content and promotional usage of social media
A revised examination of technologically advanced strategies used in traffic and billing departments
Updated, full-color photos and illustrations

The new companion website features content for both students and instructors, including an instructors’ manual, lecture slides, test questions, audio examples of key concepts, quizzes for students, and links to further resources: www.focalpress.com/cw/hendricks (coming August 7)

Details

Are you interested in the world of radio operations? Look no further! Keith's Radio Station is the ultimate guide for radio enthusiasts, providing you with a comprehensive understanding of the industry. With over nine editions, this book has been trusted by countless professionals to navigate the intricate world of radio. Whether you are a beginner or an experienced professional, Keith's Radio Station will equip you with the knowledge and insights needed to thrive in this rapidly changing field.

In today's digital age, radio is not limited to traditional broadcasting. Keith's Radio Station explores the latest technological trends, including streaming, podcasting, satellite, and HD Radio. Discover how these emerging technologies have revolutionized the radio landscape, offering new opportunities and avenues for growth. Stay ahead of the curve and equip yourself with the skills needed to excel in this constantly evolving industry.

One of the key highlights of this new edition is an in-depth analysis of internet radio, online music services, and mobile listening devices. Learn how these platforms have transformed the way people consume radio content and how you can leverage them to reach a wider audience. Furthermore, this edition delves into the strategies used in traffic and billing departments, providing you with a comprehensive understanding of the business side of radio operations.

With updated, full-color photos and illustrations, Keith's Radio Station offers a visually engaging learning experience. To enhance your understanding and provide additional resources, we have created a companion website exclusively for readers of this book. Access the website to find valuable content such as the instructor's manual, lecture slides, test questions, audio examples, quizzes, and links to further resources.

Don't miss out on this opportunity to gain a comprehensive understanding of radio operations. Take your knowledge to new heights with Keith's Radio Station. Get your copy today and embark on an exciting journey into the world of radio!

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