Description
Book Synopsis: Winner of the Nobel Prize in Economics. Get ready to change the way you think about economics. Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and change the way we think about economics, ourselves, and our world.
Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.
Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber.
Laced with antic stories of Thaler’s spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.
Shortlisted for the Financial Times & McKinsey Business Book of the Year Award. Read more
Details
Are you tired of traditional economic theories that fail to accurately capture human behavior? Look no further than "Misbehaving: The Making of Behavioral Economics". This groundbreaking book by Richard H. Thaler explores the fascinating world of behavioral economics, offering a fresh perspective on how people actually make decisions. Packed with insightful research and real-life case studies, "Misbehaving" will challenge your preconceptions and revolutionize the way you think about economics.
Unlock the secrets of human decision-making with "Misbehaving: The Making of Behavioral Economics". Unlike traditional economics, this book delves into the psychology behind our choices, shedding light on why we often act irrationally when it comes to money and other resources. By understanding the quirks and biases that influence our decision-making processes, you can gain a competitive edge in business and personal finance. Don't settle for outdated theories, embrace the cutting-edge insights of behavioral economics!
Discover why "Misbehaving: The Making of Behavioral Economics" is a must-read for anyone interested in understanding how the human mind works. As a business owner, marketer, or even a curious individual, this book offers invaluable insights into consumer behavior and decision-making processes. By understanding the underlying principles of behavioral economics, you can craft more effective marketing strategies, improve customer satisfaction, and drive higher sales. Don't miss out on this opportunity to gain a competitive advantage in today's fast-paced market.
Dive into the fascinating world of behavioral economics and revolutionize your understanding of human behavior. Order your copy of "Misbehaving: The Making of Behavioral Economics" today and start tapping into the power of decision-making psychology. Uncover the secrets that will help you make smarter choices, persuade others more effectively, and ultimately achieve greater success. Don't wait, take the first step towards a deeper understanding of behavioral economics now.
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