Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports

Looking for a captivating, behind-the-scenes look at the sporting industry? Look no further than Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports. This fascinating book takes you on a journey through the lives of Adi and Rudi Dassler, the enemy brothers who started Adidas and Puma, respectively, and the intense rivalry that ensued.

Discover the incredible story of how these two brothers turned a small shoe business in their mother's laundry room into two of the world's most iconic athletic footwear brands. The tale takes a dramatic turn as World War II drives a wedge between the Dassler brothers, tearing their family and company apart. From there, the story unfolds into a gripping account of the birth of two rival sneaker brands that went on to revolutionize the sports world.

Get ready to delve into the backroom deals, extraordinary advertising campaigns, and multimillion-dollar contracts these brands were built upon. From legendary athletes like Joe Namath, Muhammad Ali, to David Beckham - the impact of Adidas and Puma is felt across generations and continents.

Are you ready to experience the untold saga of the sneaker industry? Don't miss out on this enthralling book that takes you on a journey through history. Get your hands on Sneaker Wars and uncover the thrilling battles, colorful characters, and groundbreaking innovations that shaped the modern business of sports!

Get your copy of Sneaker Wars now!