Description
Book Synopsis: Drawing on innovations in the business of journalism, this book offers a comprehensive guide to using the human-centred design methods of product management to serve readers and bolster digital success in news organizations.
An Introduction to News Product Management sets out how “product thinking” should be used in news organizations and practiced in accordance with journalistic ethics and customs. Beginning by looking at the history and theory behind the profession, this book builds a foundational understanding of what product management is and why news is a unique product.
In the second unit, the author discusses how the human-centred design philosophy of product management aligns with the mission and ethics of journalism, and how that influences the view of audiences and frames strategies. The third unit of the book focuses on the daily use of product management in news organizations, providing students with a guide to its use in researching, prioritizing, and building sustainable projects that deliver news to readers and viewers.
Written in an accessible style, this book features input from industry experts and draws on global examples to provide practical guidance.
This is an ideal text for advanced undergraduates and graduates studying entrepreneurial journalism, media innovation, and digital media economics, as well as media professionals keen to learn more about product management and human-centred design methods.
Details
Are you ready to take your news organization to the next level? Introducing "An Introduction to News Product Management: Innovation for Newsrooms and Readers" - the ultimate guide to revolutionize your digital success in the ever-evolving world of news. This comprehensive book dives deep into the human-centered design methods of product management, offering valuable insights for news organizations to better serve readers and stay ahead of the curve.
By understanding the history and theory behind news product management, you'll gain a solid foundation to implement innovative strategies that align with journalistic ethics and customs. Discover how the human-centered design philosophy of product management harmonizes with the mission of journalism, allowing you to engage your audience in unprecedented ways.
With the daily use of product management techniques, you'll learn how to research, prioritize, and build sustainable projects that deliver news in the most efficient and impactful ways possible. Our accessible writing style, combined with input from industry experts and global examples, ensures that you'll have the practical guidance needed to thrive in this fast-paced industry.
Whether you're an advanced undergraduate, graduate student, or a media professional looking to expand your knowledge, "An Introduction to News Product Management" is the must-have resource to master the art of media innovation. Don't wait any longer - revolutionize your news organization by embracing the power of product management. Order your copy today and unlock the key to digital success.
Order now and become a game-changer in the world of news!
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