Description
Book Synopsis: Fad-Free Strategy provides a ground-breaking approach to making better business strategy decisions: more efficient, open to out-of-the-box opportunities and evidence-based. Most strategy books focus on Grand Strategy, the process that leads to high-level recommendations or, more accurately, hypotheses about where and how to compete. While this book briefly covers critical Grand Strategy practices, it deep dives into Operational Strategy, the process of validation, adaptation and possible rejection of those hypotheses.
Operational Strategy is based on an in-depth understanding of customer preferences and anticipating the choices they make. Those choices rather than managers’ ambitions determine whether a strategy will generate the aspired financial results. The book explains, by means of detailed real-world cases across industries, how to generate validated solutions to any strategic problem such as: how to enter successfully into new markets, either as an innovator or as a latecomer? How to defend one’s position against aggressive new entrants? Or how to sustain margins when price is the only thing customers seem to care about?
This remarkable book contains expert advice from accomplished strategic advisors and thought leaders Daniel Deneffe and Herman Vantrappen. Fad Free Strategy will be a useful tool for smart business executives at mainstream companies who are disappointed with strategy fads and simplistic solutions based on cherry-picked, anecdotal evidence from today’s hero companies. It will also appeal to economics faculty members teaching graduate courses in business strategy who are looking for an economics-based strategy textbook that is both rigorous and comprehensive. The book’s core ideas have been taught successfully in continuing and executive education programs at Harvard University and Hult International Business School.
Details
Are you tired of strategy books that are filled with trendy fads and empty promises? Look no further. Introducing Fad-Free Strategy, a groundbreaking approach that will revolutionize the way you make business decisions. Say goodbye to cookie-cutter solutions and hello to an evidence-based strategy that is efficient and open to out-of-the-box opportunities.
Unlike most strategy books that focus solely on Grand Strategy, Fad-Free Strategy takes a deep dive into Operational Strategy. It teaches you how to validate, adapt, and possibly reject hypotheses by understanding customer preferences and anticipating their choices. After all, it is their choices, not the ambitions of managers, that determine the success of a strategy.
Through detailed real-world cases across industries, Fad-Free Strategy provides you with the tools to generate validated solutions to any strategic problem. Learn how to successfully enter new markets, defend your position against aggressive competitors, and sustain margins in a price-driven market. This book is your ultimate guide to making strategic decisions that yield the desired financial results.
Written by accomplished strategic advisors and thought leaders Daniel Deneffe and Herman Vantrappen, Fad-Free Strategy is a breath of fresh air in the world of business books. It is the perfect tool for smart business executives who are tired of strategy fads and simplistic solutions based on cherry-picked evidence. Don't fall for the hype, trust the proven methods taught in this book.
Whether you're a seasoned executive or an economics faculty member, Fad-Free Strategy will be your go-to resource. It is both rigorous and comprehensive, making it the ideal economics-based strategy textbook for graduate courses. Rest assured, the core ideas in this book have been successfully taught at prestigious institutions like Harvard University and Hult International Business School.
Ready to take your business strategy to the next level? Get your hands on Fad-Free Strategy now and experience the power of evidence-based decision-making. Embrace a strategy that is efficient, adaptable, and backed by real-world success stories. Don't miss out on this opportunity to transform your business. Click here to order your copy today.
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