Description
Book Synopsis: Gain an understanding of the vibrant, challenging environment facing marketers today as Iacobucci's MARKETING MANAGEMENT, 6E presents an intriguing, guiding framework that clearly illustrates how core concepts fit together. This updated and complete overview of marketing management uses a captivating style and engaging presentation that you will actually enjoy reading. Learn how to make meaningful decisions and construct useful, practical marketing plans to help companies succeed. Revised chapters, updated explanations, new mini-cases and the latest examples depict global marketing, ethics and social media marketing in action. This edition emphasizes the importance of theory with a framework that demonstrates the interrelationship of marketing concepts and decisions. Leading cases from Harvard, Darden and Ivey further reinforce the relevance of what you are learning. MindTap digital resources offer interactive content that connects the latest marketing management principles to business success.
Details
Take your marketing skills to the next level with Iacobucci's MARKETING MANAGEMENT, 6E! This comprehensive book provides a captivating overview of marketing management, showing you how core concepts fit together in a vibrant and challenging environment. Whether you're a seasoned marketer or just starting out, this updated edition will help you make meaningful decisions and construct practical marketing plans to drive company success.
With its engaging style and updated explanations, MARKETING MANAGEMENT, 6E brings theory to life, demonstrating the interrelationship of marketing concepts and decisions. Explore global marketing, ethics, and social media marketing in action through new mini-cases and the latest examples. Don't just read about marketing theory - see it in practice with leading cases from renowned institutions like Harvard, Darden, and Ivey.
What sets MARKETING MANAGEMENT, 6E apart is its accessibility and emphasis on practical application. The book's framework guides you through the marketing decision-making process, helping you understand how to create effective marketing plans that drive business success. Plus, with MindTap's interactive digital resources, you'll have access to engaging content that connects the latest marketing management principles to real-world business scenarios.
Ready to take your marketing career to new heights? Don't miss out on this opportunity. Get your copy of MARKETING MANAGEMENT, 6E today and start making a difference in your company's marketing strategies!
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