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Business & Finance - Contemporary Marketing

Description

Book Synopsis: CONTEMPORARY MARKETING, 17th Edition, is the proven, premier teaching and learning resource for foundational marketing courses. The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help students prepare for successful marketing careers. This trusted product continues to grow stronger with each groundbreaking new edition, preserving what has made previous editions perennial best-sellers, while adding innovative new features and up-to-date information on current trends, topics, research, and best practices in this ever-evolving field.

Details

Looking to master the world of marketing? Look no further than CONTEMPORARY MARKETING, 17th Edition! With its comprehensive coverage of essential marketing principles, this proven and premier resource is the perfect tool for anyone seeking a successful marketing career. Whether you're a seasoned professional or just starting out, this book provides practical guidance to help you navigate the ever-evolving field of marketing.

What sets CONTEMPORARY MARKETING apart from other books is its in-depth exploration of all components of the marketing mix. From product development to pricing strategies, from promotional tactics to distribution channels, this book leaves no stone unturned. It equips you with the knowledge and skills needed to excel in today's competitive marketplace.

But that's not all. CONTEMPORARY MARKETING, 17th Edition, goes above and beyond to keep you ahead of the curve. With each new edition, this trusted product becomes even stronger. It incorporates up-to-date information on current trends, topics, research, and best practices, ensuring that you're always armed with the latest strategies and insights.

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