All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits
$22.27
Description
Book Synopsis: A new conceptual approach to marketing practice from the vice president at Ogilvy & Mather Direct which describes how to build a new kind of brand loyalty that leads to old-fashioned brand growth and increased profits without incremental marketing investment. Demonstrates how to create a database of high-profit consumers and use it to generate a relationship-building direct marketing program.
Details
Are you tired of pouring your marketing budget into strategies that yield little to no results? Look no further - introducing "All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits"! This groundbreaking book, written by the vice president at renowned marketing agency Ogilvy Mather Direct, unveils a revolutionary approach to marketing that is guaranteed to skyrocket your brand loyalty and profits.
With the "All Consumers Are Not Created Equal" strategy, you'll discover how to build a strong bond between your brand and high-profit consumers. No more wasting resources on ineffective marketing campaigns! This book reveals the secrets of creating a database of valuable consumers who will not only remain loyal to your brand but will also contribute significantly to its growth. Say goodbye to incremental marketing investments and hello to long-term profitability!
Imagine the power of having a direct marketing program that is specifically tailored to your most profitable customers. "All Consumers Are Not Created Equal" shows you how to utilize this database of high-profit consumers to establish personalized and relationship-building campaigns. By understanding the unique preferences and needs of these consumers, you can create targeted marketing messages that engage and resonate with them on a deep level.
Don't miss out on the opportunity to transform your marketing strategy and maximize your profits! Take the first step towards success by getting your hands on "All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits". Click here to order your copy now!
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