Description
Book Synopsis: Companies constantly present technological developments-new materials, new mechanisms, and new ways to enhance existing products and services. Yet these seldom lead to truly new ideas. Why? Humans are all born with creative instincts, but in the interest of efficient and predictable productivity, institutions such as schools and businesses routinely hinder those impulses. The most innovative products and services, author Alexander Manu argues, arise out of the behaviors of play--the ability to imagine, without limits, the question "What if..." Manu's engaging and inspiring book offers companies a wealth of practical advice and tactics to unleash their full creative potential and break ahead of the crowd. Manu's provocative, insightful applied methodologies for creating new business opportunities and transformative innovations gain resonance from real-world scenarios and conversations with leading innovators such as MIT's Mitchel Resnick. Readers will learn strategies to:
- Open their companies' eyes to unseen opportunities
- Spark the imagination and trigger the potential of product innovation teams
- Turn inspired ideas into successful products and services.
Imagination Challenge is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA.
Details
Looking to take your business to the next level? Introducing "The Imagination Challenge: Strategic Foresight and Innovation in the Global Economy" - the ultimate guide to unlocking your company's full creative potential. This groundbreaking book, written by acclaimed author Alexander Manu, reveals the secrets to unleashing innovative ideas that will set you apart from the competition.
Unlike other technological advancements that often lead to incremental improvements, the true power lies in the ability to ask "What if...?" without limitations. Unfortunately, mainstream institutions, like schools and businesses, stifle our creative instincts in the pursuit of efficiency. But fear not, because "The Imagination Challenge" offers practical advice and tactics to break free from these constraints.
Manu draws insights from real-world scenarios and interviews with leading innovators, such as MIT's Mitchel Resnick, providing you with strategies to identify and seize unseen opportunities. By sparking your company's imagination, you can trigger the potential of your product innovation teams, ultimately transforming inspired ideas into successful products and services.
Are you ready to redefine what's possible for your business? Don't miss out on this invaluable resource. Take the first step towards unlocking your company's creativity by grabbing your copy of "The Imagination Challenge: Strategic Foresight and Innovation in the Global Economy" today.
Click here to get your copy and embark on a journey towards unparalleled innovation and success.
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