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Fashion - Modern Look: Photography and the American Magazine

Description

Book Synopsis: A fascinating exploration of how photography, graphic design, and popular magazines converged to transform American visual culture at mid-century. This dynamic study examines the intersection of modernist photography and American commercial graphic design between 1930 and 1960. Avant-garde strategies in photography and design reached the United States via European émigrés, including Bauhaus artists forced out of Nazi Germany. The unmistakable aesthetic made popular by such magazines as Harper's Bazaar and Vogue—whose art directors, Alexey Brodovitch and Alexander Liberman, were both immigrants and accomplished photographers—emerged from a distinctly American combination of innovation, inclusiveness, and pragmatism.

Beautifully illustrated with more than 150 revolutionary photographs, layouts, and cover designs, Modern Look considers the connections and mutual influences of such designers and photographers as Richard Avedon, Lillian Bassman, Herbert Bayer, Robert Frank, Lisette Model, Gordon Parks, Irving Penn, Cipe Pineles, and Paul Rand. Essays draw a lineage from European experimental design to innovative work in American magazine design at mid-century and offer insights into the role of gender in fashion photography and political activism in the mass media.

Published in association with the Jewish Museum, New York

Exhibition Schedule: Jewish Museum, New York (April 2–July 11, 2021)

Details

Experience the captivating convergence of photography, graphic design, and popular magazines with Modern Look: Photography and the American Magazine Book. This beautifully illustrated book takes you on a journey through mid-century American visual culture, showcasing the transformative power of avant-garde photography and design. Through the lens of European émigrés and the innovative minds behind Harper's Bazaar and Vogue, discover the unmistakable aesthetic that defined an era. With more than 150 revolutionary photographs, layouts, and cover designs, this book will immerse you in the connections and influences of legendary designers and photographers like Richard Avedon, Irving Penn, and Paul Rand.

Immerse yourself in the brilliance of mid-century American visual culture with Modern Look: Photography and the American Magazine Book. Delve into the captivating world of photography, graphic design, and popular magazines as you explore the intersection of modernist techniques and commercial innovation. Witness the influence of European émigrés and the ingenuity of American art directors like Alexey Brodovitch and Alexander Liberman. With its stunning collection of more than 150 photographs, layouts, and cover designs, this book will leave you inspired by the transformative power of avant-garde aesthetic in American visual culture.

Step into the visionary world of mid-century American visual culture with Modern Look: Photography and the American Magazine Book. Dive deep into the enthralling story of how photography, graphic design, and popular magazines intersected to redefine visual communication. Discover the European avant-garde techniques that found a new home in the United States, fueling the creativity of publications like Harper’s Bazaar and Vogue. With over 150 captivating photographs, layouts, and cover designs showcasing the work of iconic designers and photographers, this book is a must-have for anyone fascinated by the transformative power of art and design.

Unleash your creativity and embrace the transformative power of mid-century American visual culture with Modern Look: Photography and the American Magazine Book. Immerse yourself in a world where photography and graphic design collide, creating a new aesthetic revolution. From the influence of European émigrés to the genius of Harper's Bazaar and Vogue art directors, this book uncovers the hidden secrets behind the iconic images that shaped an era. With over 150 breathtaking photographs, layouts, and cover designs, Modern Look invites you to explore the connections and influences of groundbreaking designers and photographers, giving you a fresh perspective on the transformative power of art.

Experience the captivating convergence of photography, graphic design, and popular magazines with Modern Look: Photography and the American Magazine Book. This beautifully illustrated book takes you on a journey through mid-century American visual culture, showcasing the transformative power of avant-garde photography and design. Through the lens of European émigrés and the innovative minds behind Harper's Bazaar and Vogue, discover the unmistakable aesthetic that defined an era. With more than 150 revolutionary photographs, layouts, and cover designs, this book will immerse you in the connections and influences of legendary designers and photographers like Richard Avedon, Irving Penn, and Paul Rand.

Click here to dive into the captivating world of mid-century American visual culture with Modern Look: Photography and the American Magazine Book.

Disclosure: I get commissions for purchases made through links in this website