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Serious Play: Design in Midcentury America

Name: Serious Play: Design in Midcentury America
Price: 19.27 USD
Availability: InStock
Rating: 4.3 (10 reviews)

4.3 of 5 Stars: Collections, Catalogs & Exhibitions - Serious Play: Design in Midcentury America

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Book Synopsis: A lively exploration of eclecticism, playfulness, and whimsy in American postwar design, including architecture, graphic design, and product design. This spirited volume shows how postwar designers embraced whimsy and eclecticism in their work, exploring playfulness as an essential construct of modernity. Following World War II, Americans began accumulating more and more goods, spurring a transformation in the field of interior decoration. Storage walls became ubiquitous, often serving as a home’s centerpiece. Designers such as Alexander Girard encouraged homeowners to populate their new shelving units with folk art, as well as unconventional and modern objects, to produce innovative and unexpected juxtapositions within modern architectural settings. Playfulness can be seen in the colorful, child-sized furniture by Charles and Ray Eames, who also produced toys. And in the postwar corporate world, the concept of play is manifested in the influential advertising work of Paul Rand. Set against the backdrop of a society that was experiencing rapid change and high anxiety, Serious Play takes a revelatory look at how many of the country’s leading designers connected with their audience through wit and imagination. Published in association with the Milwaukee Art Museum and the Denver Art Museum.
Exhibition Schedule: Milwaukee Art Museum (09/28/18–01/06/19) Denver Art Museum (05/05/19–08/25/19) Read more

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Ready to delve into the whimsical and eclectic world of American postwar design? Look no further than "Serious Play: Design in Midcentury America." This captivating volume explores how designers in the mid-20th century embraced playfulness and eclecticism, creating innovative and unexpected juxtapositions in architecture, graphic design, and product design. Dive into the era of postwar transformation and discover how designers like Alexander Girard and Charles and Ray Eames revolutionized the notion of interior decoration. Let your imagination run wild and experience the essence of modernity through the lens of play.

Experience the vivid and colorful world of midcentury American design with "Serious Play." From child-sized furniture to quirky toys, the designs of Charles and Ray Eames will transport you to a world where play meets sophistication. Discover how postwar designers like Paul Rand infused elements of play into their influential advertising work and connected with audiences on a whole new level. Step into a time of rapid change and innovation, where whimsy and imagination reigned supreme, leaving a lasting impact on the world of design.

Uncover a hidden gem in American design history with "Serious Play: Design in Midcentury America." This spirited volume not only showcases the evolution of postwar design but also serves as a testament to the creativity and ingenuity of the era. Immerse yourself in the vibrant world of eclecticism and playfulness, where every object tells a story and every design choice is a nod to modernity. Join us on a journey through time and witness the transformative power of design in shaping the cultural landscape of midcentury America.

Ready to explore the world of midcentury American design? Take a trip down memory lane with "Serious Play: Design in Midcentury America" and discover a treasure trove of creativity and innovation. Embrace the whimsy and charm of postwar design as you uncover the hidden gems of American design history. Don't miss out on this rare opportunity to experience the playful side of modernity - order your copy today!

Order your copy of "Serious Play: Design in Midcentury America" today!

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