Description
Book Synopsis: A meticulously created facsimile edition of a classic work on design by the progenitor of today’s information design.
Long before the internet and its vast stores of information in digital form, information in analog form needed to be organized so that it was legible and accessible. One designer who revolutionized the presentation of printed information was modernist pioneer Ladislav Sutnár (1897–1976). In 1950, Sutnár and architect K. Lonberg-Holm published Catalog Design Progress, a guide to modernizing the design of printed materials through typographic simplicity, compositional ingenuity, and navigational devices that signal the logical flow of information. This meticulously created facsimile of the original book illustrates and enacts Sutnár’s ideas, making clear their continuing influence on graphic design.
In the book, Sutnár contrasts his design style with the conglomeration of text and pictures that characterized earlier printed material. He identifies and illustrates visual features, including typography, pictures and charts, and covers, and shows how the arrangement and organization of visual units allows information to flow smoothly. For this edition, the Ladislav Sutnár Faculty of Art and Design at the University of West Bohemia in Pilsen, Czech Republic, has carefully recreated the original, with redrawn figures, retouched photos, re-typeset texts, five-color printing, and spiral binding. A separate reader’s guide by celebrated design historian Steven Heller accompanies the book. Both book and guide are packaged in a slipcase.
Details
Introducing Catalog Design Progress, a facsimile edition that takes us back in time to the golden age of design. This meticulously recreated masterpiece by Ladislav Sutnar and K. Lonberg-Holm will transport you to an era when printed materials were a work of art. Before the internet, this guide allowed designers to modernize their approach through typographic simplicity, compositional ingenuity, and seamless navigational devices. Discover how Sutnar's ideas shaped graphic design and continue to inspire designers today.
Bringing back the essence of Sutnar's groundbreaking design style, this facsimile edition perfectly captures the visual features that made Catalog Design Progress so influential. From typography to pictures and charts, every element has been painstakingly redrawn, retouched, and re-typeset to create an authentic experience. The Ladislav Sutnar Faculty of Art and Design has gone above and beyond to ensure the utmost accuracy and attention to detail in this edition, making it a collector's gem.
Alongside the facsimile edition, you'll also receive a separate reader's guide by renowned design historian Steven Heller. Dive deeper into the world of Sutnar's design philosophy as Heller provides valuable insights and analysis. Both the book and the guide are beautifully packaged in a slipcase, making it a stunning addition to any design enthusiast's collection.
Experience the evolution of design, embrace the legacy of Ladislav Sutnar, and elevate your own creative pursuits with Catalog Design Progress. Begin your journey into the past while gaining inspiration for the future. It's time to make a statement with your designs.
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