Mondrian’s Dress: Yves Saint Laurent, Piet Mondrian, and Pop Art

Name: Mondrian’s Dress: Yves Saint Laurent, Piet Mondrian, and Pop Art
Price: 49.95 USD
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$49.95

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Book Synopsis: An extraordinary look at how the style of Piet Mondrian's abstract paintings was posthumously appropriated by 1960s fashion, Pop art, and consumer culture. Yves Saint Laurent's 1965 Mondrian dresses are among the twentieth century's most celebrated and recognizable fashions, but the context of their creation involves much more than meets the eye. In Mondrian's Dress, Nancy J. Troy and Ann Marguerite Tartsinis offer a fresh approach to the coupling of Piet Mondrian's interwar paintings with Saint Laurent's couture designs by exposing the rampant merchandising and commodification that these works experienced in the 1960s. The authors situate the consolidation of Saint Laurent's fashion brand alongside the work of such Pop artists as Roy Lichtenstein, Andy Warhol, and Tom Wesselmann, and show how conventional understandings of Mondrian's avant-garde abstractions were transformed by the mass circulation of his signature style. Beyond its attention to 1960s fashion, Pop art, and consumer culture, Mondrian's Dress offers critical assessments of Saint Laurent's so-called dialogue with art, the remarkable art collection that he built with his partner Pierre Berge, and the crucial role that photography plays in the marketing of couture. The first book-length study of its kind, Mondrian's Dress is a provocative reevaluation of how art, commerce, and fashion became fundamentally intertwined in the postwar period.

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Experience the fusion of art, fashion, and culture with Mondrian’s Dress. This extraordinary book unveils the intriguing story behind Yves Saint Laurent's iconic 1965 Mondrian dresses, showcasing how the abstract style of Piet Mondrian's paintings influenced the dynamic world of 1960s fashion and Pop art. Nancy J. Troy and Ann Marguerite Tartsinis delve deep into the rampant merchandising and commodification that propelled Mondrian's works into the mainstream.

Take a fascinating journey as Troy and Tartsinis explore the symbiotic relationship between Saint Laurent's couture designs and the transformative works of Pop artists like Roy Lichtenstein, Andy Warhol, and Tom Wesselmann. Discover how Mondrian's avant-garde abstractions were reimagined through the lens of mass circulation, forever altering conventional perceptions of art and style.

Mondrian’s Dress goes beyond captivating insights into the fashion industry and Pop art. It critically evaluates Saint Laurent's innovative dialogue with art, his awe-inspiring art collection built with partner Pierre Berge, and the pivotal role of photography in the marketing of couture. This groundbreaking study provides a thought-provoking reassessment of how art, commerce, and fashion seamlessly intertwined in the postwar period.

Don't miss out on this opportunity to immerse yourself in the captivating world of Mondrian’s Dress. Embrace the artistry, uncover the hidden narratives, and gain a deeper appreciation for the profound impact of one artist's vision on the evolution of fashion. Order your copy today and embark on a journey of innovation, creativity, and cultural significance.

Get your copy of Mondrian’s Dress and experience the cultural revolution that forever shaped the fashion industry!

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