Electronic Media Management, Revised

Looking to stay ahead in the ever-evolving world of media? Look no further than the revised edition of Electronic Media Management. This fifth edition is packed with important updates and valuable insights that reflect the monumental changes that have swept the industry in recent years. With the Internet firmly established as a crucial information transmission format and the convergence of media becoming increasingly prevalent, this book is your ultimate guide to navigating the shifting tides of the digital landscape.

One of the standout features of this edition is its comprehensive coverage of the Internet and convergence. Gain a deep understanding of these game-changing concepts and learn how to leverage them to your advantage. Stay well-informed about the latest broadcast and cable regulations and policies, ensuring you stay compliant and maximize your reach. Packed with case studies and study questions, this edition offers a fresh perspective on real-world scenarios, allowing you to apply theoretical knowledge to practical situations.

But that's not all. Electronic Media Management still covers all the essential aspects you need to know. Dive into management theory, sharpen your audience analysis skills, and unlock the secret to effective broadcast promotion and marketing. Whether you're a seasoned media professional or just starting out, this book will equip you with the tools and knowledge needed to excel in the fast-paced and ever-changing world of electronic media.

Don't miss out on this invaluable resource. Stay ahead of the curve and unlock your full potential in the field of electronic media management. Order your copy today!