Description
Book Synopsis: For courses in Introduction to Mass Communication Help students see the impact of the media upon society and our daily lives The Media of Mass Communication encourages students to explore the latest economic, technological, cultural, and political shifts in media through a historical context. Author John Vivian prompts students to analyze ongoing transformations in mass media, examining the various ways in which it impacts the world as they hone their media literacy skills. The Twelfth Edition offers updated coverage of new trends in the field and the impact of social media, ensuring a contemporary learning experience for students.
NOTE: This ISBN is for a Pearson Books a la Carte edition: a convenient, three-hole-punched, loose-leaf text. In addition to the flexibility offered by this format, Books a la Carte editions offer students great value, as they cost significantly less than a bound textbook.
The Media of Mass Communication, Twelfth Edition is also available via Revel™, an interactive learning environment that enables students to read, practice, and study in one continuous experience. You can also purchase a loose-leaf print reference to complement Revel The Media of Mass Communication. This is optional.
Details
Discover the fascinating world of mass communication with The Media of Mass Communication, 12th Edition. Designed for students studying Introduction to Mass Communication, this book provides a comprehensive understanding of the impact of media on society and our daily lives. Uncover the latest economic, technological, cultural, and political shifts that shape the media landscape, and develop your media literacy skills along the way.
In this updated edition, author John Vivian delves into the ever-changing world of mass media, paying special attention to the influence of social media. Stay ahead of the curve and explore how new trends in media are shaping the world we live in. Whether you're interested in journalism, broadcasting, or advertising, this book will provide you with the contemporary knowledge you need to succeed.
This Books a la Carte edition offers the ultimate flexibility, with its three-hole-punched, loose-leaf format. Not only does it fit seamlessly into your backpack, but it also comes at a fraction of the cost of a traditional bound textbook. Plus, you have the option to enhance your learning experience with Revel™, an interactive platform that integrates reading, practice, and study materials into one convenient package. Revel is the future of learning, and The Media of Mass Communication is at the forefront.
Don't miss out on this invaluable resource for mastering mass communication. Get your copy of The Media of Mass Communication, Twelfth Edition today and unlock a wealth of knowledge that will set you apart in your studies and future career.
Click here to order your copy now!
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