Description
Book Synopsis: Quantifying the User Experience: Practical Statistics for User Research, Second Edition, provides practitioners and researchers with the information they need to confidently quantify, qualify, and justify their data. The book presents a practical guide on how to use statistics to solve common quantitative problems that arise in user research. It addresses questions users face every day, including, Is the current product more usable than our competition? Can we be sure at least 70 percent of users can complete the task on their first attempt? How long will it take users to purchase products on the website? This book provides a foundation for statistical theories and the best practices needed to apply them. The authors draw on decades of statistical literature from human factors, industrial engineering, and psychology, as well as their own published research, providing both concrete solutions (Excel formulas and links to their own web calculators), along with an engaging discussion on the statistical reasons why tests work and how to effectively communicate results. Throughout this new edition, users will find updates on standardized usability questionnaires, a new chapter on general linear modeling (correlation, regression, and analysis of variance), with updated examples and case studies throughout.
Completely updated to provide practical guidance on solving usability testing problems with statistics for any project, including those using Six Sigma practices. Includes new and revised information on standardized usability questionnaires. Includes a completely new chapter introducing correlation, regression, and analysis of variance. Shows practitioners which test to use, why they work, and best practices for application, along with easy to use Excel formulas and web calculators for analyzing data. Recommends ways for researchers and practitioners to communicate results to stakeholders in plain English.
Read more
Details
Are you struggling to justify your user research data? Look no further. Quantifying the User Experience: Practical Statistics for User Research is the ultimate guide that will provide you with the tools and knowledge you need to confidently quantify, qualify, and justify your data. Whether you're trying to determine if your product is more usable than your competition or how long it takes users to purchase products on your website, this book has got you covered. With concrete solutions, Excel formulas, and web calculators, you'll have everything you need to solve usability testing problems with statistics. Don't let your data go to waste - get your hands on this invaluable resource today!
Do you want to make informed decisions with your user research data? Quantifying the User Experience: Practical Statistics for User Research has all the answers. Written by experts in the field, this book draws on decades of statistical literature to provide you with the best practices needed to apply statistics to your user research. With a new chapter on general linear modeling and updated examples and case studies, you'll have the most up-to-date information at your fingertips. Say goodbye to guesswork and hello to confident decision-making. Don't miss out on this must-have resource!
Communicating your research results effectively is crucial. Quantifying the User Experience: Practical Statistics for User Research not only equips you with practical statistical solutions, but also helps you communicate your findings to stakeholders in plain English. With this book, you'll be able to present your results confidently and make a compelling case for your research. Don't settle for just collecting data - take your research to the next level with this invaluable resource.
Ready to boost your user research with statistics? Get your hands on Quantifying the User Experience: Practical Statistics for User Research today and start making data-driven decisions. Click here to order now!
Discover More Best Sellers in Graphics & Design
Shop Graphics & Design
3D Computer Graphics: A Mathematical Introduction with OpenGL
$82.31
Graphics & Design - 3D Computer Graphics: A Mathematical Introduction with OpenGL
Adobe Premiere Pro Classroom in a Book (2022 release)
$48.15
Graphics & Design - Adobe Premiere Pro Classroom in a Book (2022 release)
Security Data Visualization: Graphical Techniques for Network Analysis
$45.15
Graphics & Design - Security Data Visualization: Graphical Techniques for Network Analysis
The Archaeology of Medieval Bookbinding
$145.00
Graphics & Design - The Archaeology of Medieval Bookbinding
Physically Based Rendering, fourth edition: From Theory to Implementation
$92.22
Graphics & Design - Physically Based Rendering, fourth edition: From Theory to Implementation
The Routledge Companion to Transmedia Studies (Routledge Media and Cultural Studies Companions)
$45.56
Graphics & Design - The Routledge Companion to Transmedia Studies (Routledge Media and Cultural Studies Companions)
$51.87
Graphics & Design - Ultimate Tailwind CSS Handbook: Build sleek and modern websites with immersive UIs using Tailwind CSS (English Edition)
Kelly L. Murdock's Autodesk 3ds Max 2021 Complete Reference Guide
$51.24
Graphics & Design - Kelly L. Murdock's Autodesk 3ds Max 2021 Complete Reference Guide
