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Individual Artists - How to Revised and Expanded Edition

Description

Book Synopsis: A revised and expanded edition of the world-renowned graphic designer’s classic and bestselling monograph, using examples from a portfolio spanning his full career to date.Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The projects in How to illustrate the breadth of activity that graphic design encompasses today and demonstrate Bierut’s enthusiastically eclectic approach that has been a hallmark of his career. This revised and expanded edition of his bestselling monograph examines more than three dozen projects from start to finish—including new projects for major clients such as Mastercard, The Poetry Foundation, the International Center for Photography, and Bierut’s brand design for Hillary Clinton’s 2016 presidential campaign—providing insights into the creative process, his working life, his relationship with clients, and the challenges that all creatives face in bringing innovative work into the world today. It also features a new afterword on the role of the designer in the post-Covid era.

Details

Discover the secrets behind the iconic designs of one of the world's most renowned graphic designers with the How to Revised and Expanded Edition Book. From his partnership with design legend Massimo Vignelli to his eclectic approach to graphic design, Michael Bierut has shaped the industry with his exceptional work. This revised and expanded edition showcases over three dozen projects, including his latest collaborations with major clients like Mastercard, The Poetry Foundation, and the International Center for Photography.

Unleash your own creative genius as you delve into Bierut's insights into the creative process and his working life. Learn about his strategies for overcoming challenges and discover the inner workings of client-designer relationships. Gain inspiration from his innovative work and adapt his methods to your own projects.

As a bonus, the How to Revised and Expanded Edition Book also features a new afterword that explores the vital role of designers in the post-Covid era. Stay updated on the latest trends and industry shifts, positioning yourself as a forward-thinking designer ready to conquer new challenges.

Don't miss out on this invaluable resource for designers, creatives, and design enthusiasts. Immerse yourself in Bierut's captivating portfolio and elevate your own design game. Order your copy of the How to Revised and Expanded Edition Book today and embark on a journey of inspiration and innovation. Shop Now!

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