Product Research Rules: Nine Foundational Rules for Product Teams to Run Accurate Research that Delivers Actionable Insight
$25.27
Description
Book Synopsis: Digital product research doesn't have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. In this practical book, Aras Bilgen, C. Todd Lombardo, and Michael Connors demonstrate how your entire team can conduct effective product research within a couple of weeks--easily, cheaply, and without compromising quality.
Drawing from decades of experience in product development, the authors lay out nine simple rules that combine user research, market research, and product analytics to quickly discover insights and build products customers truly need.
- Recognize and avoid common research pitfalls
- Switch to the insight-making mindset that underlies all successful research efforts
- Find out how to look at data, formulate the right questions, and pick the right research method
- Learn interview techniques and research skills
- Analyze for insights collaboratively while avoiding bias
- Inspire action with your insights through powerful presentations and prototypes
- Learn how to involve a wide variety of stakeholders in research, from developers to executives
- Discover how you can make research a habit, not a one-off effort
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Details
Are you a product team looking to run accurate and actionable research? Look no further than "Product Research Rules: Nine Foundational Rules for Product Teams to Run Accurate Research that Delivers Actionable Insight." This practical guide will show you how to conduct effective research within a couple of weeks, easily and without breaking the bank. Say goodbye to complex and costly research methods and hello to quick insights that truly benefit your product development.
With decades of experience in product development, authors Aras Bilgen, C. Todd Lombardo, and Michael Connors lay out nine simple rules that combine user research, market research, and product analytics. By following these rules, you can quickly discover what your customers truly need and develop products that resonate with them. Don't let common research pitfalls hold you back – switch to the insight-making mindset and start building products that make a real impact.
Want to learn how to involve a wide variety of stakeholders in research, inspire action through powerful presentations, and make research a habit, not just a one-time effort? This book has got you covered. Equip your team with the skills and techniques needed to analyze data, ask the right questions, and choose the most effective research methods. Get ready to transform your product development process and create products that customers love.
Get your copy now and revolutionize the way your team approaches product research!
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