Description
Book Synopsis: The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making. The book presents actual cases and data, giving readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and investigate the link between marketing plans and customer behavior. These actual scenarios shed light on the most pressing marketing questions, such as setting the optimal price for one’s product or designing effective digital marketing campaigns. Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts.
Details
Are you ready to take your marketing strategies to the next level? Look no further than Marketing Analytics: Essential Tools for Data-Driven Decisions. This book is your ultimate guide to leveraging big data for informed marketing decisions in the ever-evolving landscape of the 2020s. Learn how to unlock the potential of big data analytics to drive your marketing efforts forward and stay ahead of the competition.
Gain a competitive edge in the market by understanding how to identify relevant data, use cutting-edge analytics techniques, and uncover vital insights into customer behavior. With real-world cases and practical examples, this book equips you with the tools and knowledge needed to make strategic decisions that have a direct impact on your marketing success. Don't let valuable data go untapped - arm yourself with the insights necessary to thrive in today's data-driven world.
Ready to revolutionize your marketing approach? Marketing Analytics: Essential Tools for Data-Driven Decisions is your roadmap to success in the digital age. Whether you're setting prices, creating digital campaigns, or optimizing your marketing mix, this book provides the critical strategies and insights you need to stay at the forefront of the industry. Transform your marketing efforts and unleash the power of big data analytics today!
Get your copy now and unlock the secrets of data-driven marketing!
Discover More Best Sellers in Education & Reference
Shop Education & Reference
Basic Business Statistics: Concepts and Applications (What's New in Business Statistics)
$171.98
Education & Reference - Basic Business Statistics: Concepts and Applications (What's New in Business Statistics)
Inflation: What It Is, Why It's Bad, and How to Fix It
$12.99
Education & Reference - Inflation: What It Is, Why It's Bad, and How to Fix It
The Principal′s Companion: Strategies to Lead Schools for Student and Teacher Success
$31.08
Education & Reference - The Principal′s Companion: Strategies to Lead Schools for Student and Teacher Success
$6.95
Education & Reference - Statistics Laminate Reference Chart: Parameters, Variables, Intervals, Proportions (Quickstudy: Academic )
Naked Statistics: Stripping the Dread from the Data
$9.72
Education & Reference - Naked Statistics: Stripping the Dread from the Data
Game Changers for Government Contractors: Insider Tips and Advice from the Industry’s Top Experts
$22.95
Education & Reference - Game Changers for Government Contractors: Insider Tips and Advice from the Industry’s Top Experts
At Least Know This - CPA Review 2023 - Financial Accounting and Reporting
$24.12
Education & Reference - At Least Know This - CPA Review 2023 - Financial Accounting and Reporting
My Vision: Challenges in the Race for Excellence
$9.99
Education & Reference - My Vision: Challenges in the Race for Excellence
