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Influence, New and Expanded: The Psychology of Persuasion

Name: Influence, New and Expanded: The Psychology of Persuasion
Price: 19.49 USD
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Rating: 4.7 (4251 reviews)

4.70 of 5 Stars: Business Culture - Influence, New and Expanded: The Psychology of Persuasion

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Book Synopsis: The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.

In the new edition of this highly acclaimed bestselling, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.

You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.

Cialdini’s Principles of Persuasion:

Reciprocation
Commitment and Consistency
Social Proof
Liking
Authority
Scarcity
Unity, the newest principle for this edition

Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.

Details

Welcome to the world of persuasion and influence! Introducing "Influence, New and Expanded: The Psychology of Persuasion" - the ultimate resource that has transformed over 5 million lives. This international bestseller, authored by Robert Cialdini, renowned expert in influence and persuasion, is back with new research, new insights, and new examples to empower you with unstoppable persuasive skills. Whether you're in business or just navigating daily interactions, this book will give you the tools to master the art of persuasion.

What sets this edition apart is Cialdini's ability to explain complex psychological concepts in a relatable and engaging way. With memorable stories and real-life examples, he helps you unravel the secrets behind why people say yes. By delving into Cialdini's Universal Principles of Influence, including new research and applications, you'll become a master persuader. But it doesn't stop there – you'll also learn how to protect yourself from unethical influence tactics deployed by others.

Reciprocation, commitment, consistency, social proof, liking, authority, scarcity, and now introducing the newest principle of unity – these principles will become your arsenal for influencing others ethically. Cialdini's extensive 35 years of evidence-based research, backed by peer-reviewed scientific studies, guarantees that you're learning from the best in the field. And with a three-year field study on what triggers people to change, Cialdini's expertise will give you an edge that others can only dream of.

Unlock the power of influence and become the master of your own destiny. Whether you're looking to boost sales, enhance relationships, or negotiate better deals, "Influence, New and Expanded: The Psychology of Persuasion" holds the key. Don't let others dictate your path – take control and get ahead with this definitive guide to persuasion. Are you ready to unlock your hidden potential?

Take charge of your life today. Get your copy now!

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