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Research - Bad Data: Why We Measure the Wrong Things and Often Miss the Metrics That Matter

Description

Book Synopsis: Highlights the pitfalls of data analysis and emphasizes the importance of using the appropriate metrics before making key decisions. Big data is often touted as the key to understanding almost every aspect of contemporary life. This critique of "information hubris" shows that even more important than data is finding the right metrics to evaluate it. The author, an expert in environmental design and city planning, examines the many ways in which we measure ourselves and our world. He dissects the metrics we apply to health, worker productivity, our children's education, the quality of our environment, the effectiveness of leaders, the dynamics of the economy, and the overall well-being of the planet. Among the areas where the wrong metrics have led to poor outcomes, he cites the fee-for-service model of health care, corporate cultures that emphasize time spent on the job while overlooking key productivity measures, overreliance on standardized testing in education to the detriment of authentic learning, and a blinkered focus on carbon emissions, which underestimates the impact of industrial damage to our natural world. He also examines various communities and systems that have achieved better outcomes by adjusting the ways in which they measure data. The best results are attained by those that have learned not only what to measure and how to measure it, but what it all means. By highlighting the pitfalls inherent in data analysis, this illuminating book reminds us that not everything that can be counted really counts.

Details

Dive into the world of data analysis with "Bad Data: Why We Measure the Wrong Things and Often Miss the Metrics That Matter." Discover the crucial difference between just collecting data and truly understanding the right metrics that drive informed decision-making. Don't let yourself fall into the trap of "information hubris" - let this book guide you towards measuring what truly matters.

Authored by an expert in environmental design and city planning, this book challenges the commonly held belief that big data is the solution to all problems. Instead, it sheds light on the misconceptions surrounding data analysis and stresses the importance of utilizing the correct metrics in various aspects of life - from health and productivity to education and the environment.

Uncover the detrimental effects of using the wrong metrics in crucial areas such as healthcare, corporate culture, education, and environmental impact. Learn from the examples of successful communities and systems that have redefined their approach to data measurement and achieved significant improvements. Gain insightful perspectives on the significance of not just collecting data but deciphering its true meaning.

Take a step towards making more informed decisions by understanding the power of correct metrics. Learn from the mistakes highlighted in this thought-provoking book and unlock the potential of measuring what truly counts. Embrace a new perspective on data analysis and discover the impact of using the right metrics in your decision-making processes.

Explore the world of data analysis with "Bad Data" today!

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