Description
Book Synopsis: This updated edition of Krueger and Casey’s bestselling, practical book walks readers step by step through the "how-tos" of conducting focus group research. Using an engaging, straightforward writing style, the authors draw on their many years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus group process, including tips for avoiding problems and pitfalls. The Fifth Edition reflects the most recent research and technological innovations and includes new coverage on planning with analysis in mind; creating conversational questions that have the potential for producing unique and valuable insights; the art of hosting a focus group; common sense thinking about reporting; more efficient strategies for planning the study; and emerging areas of focus group research, such as conducting cross-cultural, international, and Internet focus groups.
Details
Are you looking to elevate your research game and gain valuable insights? Look no further than Krueger and Casey's updated edition of the bestselling book "Focus Groups: A Practical Guide for Applied Research." Learn from the experts themselves as they guide you through the essential steps of conducting focus group research with ease. Say goodbye to theory-heavy guides and hello to practical, real-world advice that will ensure your research project is a success.
Stay ahead of the curve with the Fifth Edition of this must-have book that incorporates the latest research and technological advancements in the field of focus group research. Discover new strategies for planning your study with analysis in mind, crafting conversational questions that unlock unique insights, and mastering the art of hosting engaging focus group sessions. Gain the confidence to navigate potential pitfalls and roadblocks, while maximizing the efficiency and effectiveness of your research process.
Don't miss out on the opportunity to explore cutting-edge areas of focus group research, including cross-cultural, international, and Internet-focused studies. Whether you're a seasoned researcher or just starting out, this book is your comprehensive guide to honing your skills and achieving meaningful results. Elevate your research game today with "Focus Groups: A Practical Guide for Applied Research."
Get your copy now and embark on a journey to master the art of focus group research!
Discover More Best Sellers in Research
Shop Research
Medical Statistics: A Textbook for the Health Sciences
$28.17
Research - Medical Statistics: A Textbook for the Health Sciences
The Lost Family: How DNA Testing is Upending Who We Are
$20.00
Research - The Lost Family: How DNA Testing is Upending Who We Are
Evidence Synthesis in Healthcare: A Practical Handbook for Clinicians
$87.20
Research - Evidence Synthesis in Healthcare: A Practical Handbook for Clinicians
$21.36
Research - Statistical Modeling for Biomedical Researchers: A Simple Introduction to the Analysis of Complex Data (Cambridge Medicine (Paperback))
