Managing Discovery in the Life Sciences: Harnessing Creativity to Drive Biomedical Innovation
$42.74
Description
Book Synopsis: In this book, distinguished scholars Philip A. Rea, Mark V. Pauly, and Lawton R. Burns explore the science and management behind marketable biomedical innovations. They look at how the science actually played out through the interplay of personalities, the cultures within and between academic and corporate entities, and the significance of serendipity not as a mysterious phenomenon but one intrinsic to the successes and failures of the experimental approach. With newly aggregated data and case studies, they consider the fundamental economic underpinnings of investor-driven discovery management, not as an obstacle or deficiency as its critics would contend or as something beyond reproach as some of its proponents might claim, but as the only means by which scientists and managers can navigate the unknowable to discover new products and decide how to sell them so as to maximize the likelihood of establishing a sustainable pipeline for still more marketable biomedical innovations.
Details
Discover the secrets behind successful biomedical innovation with "Managing Discovery in the Life Sciences: Harnessing Creativity to Drive Biomedical Innovation"! Dive into the fascinating world of marketable biomedical innovations with distinguished scholars Philip A. Rea, Mark V. Pauly, and Lawton R. Burns. Learn how creativity and scientific management intersect to drive groundbreaking discoveries in the life sciences.
Unlock the transformative power of serendipity in scientific endeavors and understand its crucial role in the successes and failures of experimental approaches. Through captivating case studies and newly aggregated data, delve into the economic underpinnings of investor-driven discovery management. This book challenges conventional viewpoints and offers fresh insights into navigating the complexities of biomedical innovation.
Whether you're an aspiring scientist, a seasoned manager, or a curious reader interested in the dynamics of innovation, this book is a must-read. Explore the dynamic interplay of personalities, cultures, and market forces that shape the landscape of biomedical discoveries. Gain valuable perspectives on how to maximize the impact of new products and build a sustainable pipeline for future innovations.
Ready to embark on a journey of scientific discovery and innovation? Order your copy of "Managing Discovery in the Life Sciences" today and unlock the potential of creativity in driving biomedical breakthroughs!
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