Investments Don't Hug: Embracing the Life Insurance Asset

Book Synopsis: This IS NOT a boring discussion of life insurance written for actuaries, accountants and attorneys. Instead, it’s a collection of love stories told through the words of husbands and wives, moms, dads, and their families of how each was forever impacted by an act of love demonstrated through the simple purchase of a life insurance policy.

Important lessons are woven through these real stories, instead of imaginary accounts where everything goes right and there’s always a happy ending. Sometimes life is difficult, but a disciplined thoughtful approach may prepare your family to preserve their respect and dignity even during the most challenging circumstances.

These stories share the pain, anxiety and joy experienced by loved ones while illuminating the tools that you can use to take charge of your own financial life for the certainty and security for those you love. As you read “Investments Don’t Hug,” have a highlighter nearby to mark important passages, and a pen at hand to make notes within the margins of its pages. It’s also wise to have a box of tissues close by, as you pause to take in the emotional significance of its message through the tears shed by the narrators and the author.

An important virtue will come through loud and clear; expressing love for your spouse and love for your children by taking the important steps to insure that your love will continue on, by protecting and sheltering the lives of those you love from the financial losses that often occur by your own death. This journey takes you through the lives of couples and their families while providing gentle lessons on how life insurance actually works, how much you may want to own and what type you may wish to purchase. Mark Bertrang, CLU®, ChFC® is the creator of the Financialoscopy®. As a professional communicator, broadcasting was his first career, but for more than a generation Mark has communicated the message of financial security. Engaging audiences at financial conferences and industry meetings throughout the country provides an outlet to share his passionate message. His desire is for all advisors to serve their clients with the same passion, gentleness and care. Bertrang’s practice centers on listening—believing that to truly understand a client takes more than a spreadsheet of numbers. Engaging a person's values, passions, and fears is often the most important part of achieving measurable success for families. It is Bertrang’s belief that the life insurance contract is a ‘love covenant’ put into a written document that allows your love to act as the foundation to continue beyond death.