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Beauty, Grooming, & Style - Ametora: How Japan Saved American Style (BASIC BOOKS/PER)

Description

Book Synopsis: The story of how Japan adopted and ultimately revived traditional American fashion. Look closely at any typically "American" article of clothing these days, and you may be surprised to see a Japanese label inside. From high-end denim to oxford button-downs, Japanese designers have taken the classic American look—known as ametora, or "American traditional"—and turned it into a huge business for companies like Uniqlo, Kamakura Shirts, Evisu, and Kapital. This phenomenon is part of a long dialogue between Japanese and American fashion; in fact, many of the basic items and traditions of the modern American wardrobe are alive and well today thanks to the stewardship of Japanese consumers and fashion cognoscenti, who ritualized and preserved these American styles during periods when they were out of vogue in their native land. In Ametora, cultural historian W. David Marx traces the Japanese assimilation of American fashion over the past hundred and fifty years, showing how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style, dramatically reshaping not only Japan's culture but also our own in the process.

Details

Discover the fascinating story of how Japanese style revolutionized American fashion in "Ametora: How Japan Saved American Style." Uncover the surprising history of how traditional American clothing staples were re-envisioned and popularized by Japanese designers to create a new global fashion phenomenon. From denim to button-downs, Japan's influence on American fashion is undeniable and continues to shape our wardrobes today.

Embark on a cultural journey with author W. David Marx as he delves into the intricate dialogue between Japanese and American fashion in "Ametora." Explore how Japanese consumers and fashion pioneers meticulously preserved and celebrated classic American styles, ensuring their enduring popularity and relevance within modern wardrobes around the world. Witness the evolution of "American traditional" fashion through the lens of Japanese innovation and creativity.

Immerse yourself in the rich history of fashion evolution with "Ametora" and gain a newfound appreciation for the intersection of Japanese and American style. Through detailed accounts and compelling narratives, W. David Marx captures the essence of how Japanese culture embraced and reshaped American fashion, leaving an indelible mark on the global sartorial landscape. Experience the synergy of two diverse fashion cultures coming together to create something truly extraordinary.

Ready to explore the captivating world of "Ametora: How Japan Saved American Style"? Dive into this must-read cultural history book and uncover the profound impact of Japanese fashion on American style evolution. Experience the transformative power of fashion innovation and globalization as you traverse the vibrant landscapes of Japanese and American sartorial traditions. Order your copy now and embark on a journey of style, culture, and creativity!

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