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DEC Is Dead, Long Live DEC: The Lasting Legacy of Digital Equipment Corporation

Name: DEC Is Dead, Long Live DEC: The Lasting Legacy of Digital Equipment Corporation
Price: 2.99 USD
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Rating: 4.4 (63 reviews)

4.4 of 5 Stars: History & Culture - DEC Is Dead, Long Live DEC: The Lasting Legacy of Digital Equipment Corporation

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Book Synopsis: From an insider, the forty-year saga of the rise and fall of Digital Equipment Corporation, one of the pioneering companies of the computer age. Digital Equipment Corporation created the minicomputer, networking, the concept of distributed computing, speech recognition, and other major innovations. It was the number-two computer maker behind IBM. Yet it ultimately failed as a business and was sold to Compaq Corporation. What happened? Edgar Schein consulted to DEC throughout its history and so had unparalleled access to all the major players, and an inside view of all the major events. He shows how the unique organizational culture established by DEC's founder, Ken Olsen, gave the company important competitive advantages in its early years, but later became a hindrance and ultimately led to its downfall. Coauthors Schein, Kampas, DeLisi, and Sonduck explain in detail how a particular culture can become so embedded that an organization is unable to adapt to changing circumstances even though it sees the need very clearly. The essential elements of DEC’s culture are still visible in many other organizations today, and most former employees are so positive about their days at DEC that they attempt to reproduce its culture in their current work situations. In the era of post-dotcom meltdown, raging debate about companies “built to last” vs. “built to sell,” and more entrepreneurial startups than ever, the rise and fall of DEC is the ultimate case study.

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Discover the captivating story of Digital Equipment Corporation in "DEC Is Dead, Long Live DEC." Dive into the fascinating forty-year saga of a company that revolutionized the computer industry with groundbreaking innovations like the minicomputer and distributed computing. Uncover the secrets behind DEC's rise to the top and its eventual downfall, as told by insider Edgar Schein. Gain unparalleled insights into the unique organizational culture that propelled DEC to success and learn valuable lessons on adaptability and resilience in the fast-paced tech world.

Uncover the hidden gems of tech history with this compelling book that delves deep into the legacy of Digital Equipment Corporation. Written by experts Schein, Kampas, DeLisi, and Sonduck, this enlightening read sheds light on how a once-great company struggled to keep pace with rapidly evolving industry trends. Explore the impact of organizational culture on business longevity and discover how DEC's cultural legacy continues to influence companies today. Whether you're a tech enthusiast, entrepreneur, or history buff, this book offers a fascinating journey through the highs and lows of a tech titan.

Join the ranks of tech aficionados and business enthusiasts who are raving about "DEC Is Dead, Long Live DEC." From its humble beginnings to its eventual acquisition by Compaq Corporation, DEC's story is a cautionary tale and a source of inspiration for modern-day businesses. Gain invaluable insights into the dynamics of organizational culture, leadership, and innovation as you immerse yourself in this riveting narrative. Don't miss out on this must-read book that offers a fresh perspective on the tumultuous journey of a pioneering company in the computer age.

Unlock the secrets of success and failure in the tech industry with "DEC Is Dead, Long Live DEC." Explore the rise and fall of Digital Equipment Corporation through the eyes of Edgar Schein, a trusted adviser and observer of DEC's evolution. Whether you're a student of business history or a forward-thinking entrepreneur, this book offers invaluable lessons on navigating the ever-changing landscape of technology and business. Embrace the wisdom of the past to shape a brighter future for your own endeavors.

Get your copy of "DEC Is Dead, Long Live DEC" today!

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