The Ultimate Guide to Dental Marketing: A Concise, No-Nonsense Guide to Marketing Your Practice Online

Book Synopsis: Dental professionals face challenging times in marketing and managing their practices. In the face of increased competition, smaller marketing budgets, and ever-increasing practice operating costs, it is more important than ever for dental professionals to make smart choices in how they market their practices in order to be able to consistently drive new patients and retain current ones. A must-have book for any dental practitioner, The Ultimate Guide to Dental Marketing is the first book to ever comprehensively yet succinctly cover all of the major aspects of modern online/Internet marketing specifically for dental practices. The book covers numerous topics, including practice branding, local search marketing, social media, and email marketing. Although each of the subjects within could easily support a book by themselves, the authors have worked hard to keep the vastness that is the world of Internet marketing boiled down to an understandable, actionable level in an effort to allow dental professionals reading it to not only understand the information presented, but more importantly to be able to put this information to immediate use in their businesses. By reading this book, dental professionals (and/or their office/practice or marketing managers) will gain a keen understanding of how to vastly improve their office's online visibility, reputation, and ultimately – revenue.