Description
Book Synopsis: Learn how the crisis over digital privacy and manipulation evolved in this “utterly fascinating” look at the growth of data mining and analysis (Seattle Post-Intelligencer).
Award-winning journalist Stephen Baker traces the rise of the “global math elite”: computer scientists who invent ways to not only record our behavior, but also to predict and alter it. Nowadays, we don’t need to be online to create a digital trail; we do it simply by driving through an automated tollbooth or shopping with a credit card. As massive amounts of information are collected, sifted, and analyzed, we all become targets of those who want to influence everything from what we buy to how we vote.
Clear and “highly readable,” The Numerati is a look at the origins of our present-day world, the possibilities of the future, and those who—whether with good or bad intentions—profile us as workers, consumers, citizens, or potential terrorists (The Wall Street Journal).
Details
Are you curious about the hidden depths of the digital world? Dive into the gripping narrative of "The Numerati," an eye-opening exploration of data mining and analysis. Bestselling author Stephen Baker takes you on a thrilling journey, unraveling the evolution of digital privacy and manipulation. Discover how computer scientists are shaping our lives by not only recording our behavior but also predicting and altering it. This informative and thought-provoking book uncovers the growing influence of the "global math elite" on everything from what we buy to how we vote.
In today's digital age, privacy concerns are at an all-time high. However, it's not just your online activity that is being tracked. Automated tollbooths and credit card transactions leave behind a digital trail, linking your actions to your profile. With this groundbreaking book, Baker reveals the startling reality that we are all targets of information collectors who seek to influence every aspect of our lives. By delving into the origins of our present-day world, "The Numerati" shows us the possibilities of the future and the power wielded by those who profile us as workers, consumers, citizens, or potential threats.
Prepare to be captivated by the clear and highly readable writing style of "The Numerati." Baker's expert storytelling allows you to understand complex concepts effortlessly, making this book accessible to all. Whether you're a tech enthusiast, a concerned citizen, or simply curious about the forces shaping our society, "The Numerati" will leave you with a deep understanding of the world we live in and the role data plays in every aspect of our lives.
Get your copy of "The Numerati" today and uncover the secrets behind the digital curtain. Equip yourself with knowledge, challenge your preconceptions, and stay ahead in this data-driven world. Don't miss out on this chance to explore the impact of the global math elite and take control of your digital footprint.
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