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Small Among Giants: Television Broadcasting in Smaller Countries

Name: Small Among Giants: Television Broadcasting in Smaller Countries
Price: 97.50 USD
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Book Synopsis: "Big countries and major markets are often proposed as models for TV broadcasting everywhere. This is evident in the development of European media policies and strategic renewal. It is taken for granted that they offer suitable and desirable models for smaller countries. This book questions that assumption on the basis of empirical research. Does a media market in a country with a few million people and far less GDP have the same opportunities as countries with many times the population or wealth? Does the same logic apply in all cases? The need for clarification is urgent given contemporary trends in ex ante regulation, and aggressive media lobbying that rests on an untested belief that one-size-fits-all. The research and analyses presented in this book confront the presumption, concluding that in crucial respects one-size policies do not fit all countries anymore than one-size strategies fit all companies. There are important differences in size-related factors that establish limits in how TV broadcasting can be organized and operated. The book will reward close attention by policymakers and strategic managers alike, and makes a timely contribution to scholarship on the topic."--Publisher description.

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Are you tired of the same old strategies being touted as the universal approach to television broadcasting? Break free from the one-size-fits-all mentality with "Small Among Giants: Television Broadcasting in Smaller Countries." This groundbreaking book challenges the assumption that big countries and major markets hold all the answers. Discover through empirical research how smaller countries with unique challenges can carve out their own path to success in the media landscape.

Don't let your media policies and strategic decisions be dictated by outdated paradigms. Embrace the insights and analyses presented in this book to gain a fresh perspective on how television broadcasting can be tailored to the specific needs of smaller nations. Whether you are a policymaker, strategic manager, or a curious student of media studies, this book is a must-read for anyone looking to understand the nuances of broadcasting in diverse contexts.

Stay ahead of the curve and seize the opportunity to rethink your approach to TV broadcasting. The time for a paradigm shift is now, and "Small Among Giants" is your guide to navigating the complex world of media regulation and lobbying with a critical eye. Unlock the secrets of success in smaller countries and pave the way for a more inclusive and diverse broadcasting landscape.

Ready to revolutionize your understanding of television broadcasting in smaller countries? Dive into the illuminating pages of "Small Among Giants" and discover a wealth of insights that will reshape your perspective on media policies and strategies. Order your copy today and join the ranks of those who dare to challenge the status quo.

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