Description
Book Synopsis: Craft a sales pitch that dramatically outperforms an aimless feature walkthrough.World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.
Using a simple step-by-step method and compelling case stories, the author of Obviously Awesome guides you through a solid sales pitch structure that helps customers make confident buying decisions, while positioning you to clearly win in the market. In this book you will learn:
- Why you need to be your prospect's guide in the buying process
- Why a sales pitch is a unique style of story designed to help your customer say “yes” with confidence
- How “do nothing” is the most fearsome competitor you have
- How and when qualification, discovery, and product demos fit into a sales pitch
- How your positioning is reflected in a great sales narrative
- Why your differentiated value is the star of the show
- The eight components of a solid sales pitch
A successful sales pitch is more than a simple product walkthrough, a canned set of discovery questions, or a pushy sales monologue. This book will help you create a winning pitch that gets you better customers—and more of them.
Details
Are you tired of your sales pitches falling flat and struggling to stand out in a crowded market? Look no further – let sales and marketing expert April Dunford show you how to craft a winning sales pitch that outperforms the competition. In her book, Sales Pitch, Dunford reveals the secrets to building a compelling narrative that clearly communicates the unique value of your product. By following her step-by-step method and drawing inspiration from real-life case stories, you'll gain the skills to help customers make confident buying decisions and position yourself as the clear winner in your market.
One of the key lessons you'll learn is the importance of being your prospect's guide in the buying process. With Dunford's guidance, you'll understand how to create a sales pitch that acts as a powerful story, guiding your customers towards saying "yes" with confidence. By doing so, you'll overcome the most fearsome competitor of all – the tendency for customers to do nothing.
Furthermore, Sales Pitch delves into the crucial aspects of qualification, discovery, and product demos, explaining how and when to include them in your pitch. Your positioning, another vital aspect, is explored in-depth to ensure it is effectively reflected in your sales narrative. Most importantly, the book emphasizes the star of the show – your differentiated value. Discover how to showcase this value throughout your pitch and captivate your audience.
A successful sales pitch goes beyond a generic product walkthrough or a pushy sales monologue. Sales Pitch helps you create an outstanding pitch that attracts better customers and increases your sales. Don't miss out on this opportunity to revolutionize your business – get your copy of Sales Pitch now!
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