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Services Marketing: People, Technology, Strategy

Name: Services Marketing: People, Technology, Strategy
Price: 25.37 USD
Availability: InStock
Rating: 4.7 (28 reviews)

4.7 of 5 Stars: International - Services Marketing: People, Technology, Strategy

$25.37

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Description

Book Synopsis: Review of the 8th Edition:"It is a superbly researched and comprehensive work, witnessed by the extraordinary list of acknowledgements of contributions by global colleagues. It presents a well-developed managerial and global perspective, organization and inclusive content that makes it the exemplar among services marketing texts that should well serve both professional and advanced academic needs. It is the premier services marketing source for university marketing faculty, advanced undergraduate and graduate students, and marketing professionals." - Professor Emeritus Merlin Simpson,Pacific Lutheran University

Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.

This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.

Supplementary Material Resources

Resources are available to instructors who adopt this textbook for their courses. These include: (1) Instructor's Manual, (2) Case Teaching Notes, (3) PowerPoint deck, and (4) Test Bank. Please contact sales@wspc.com.

Key Features:

Full-color visual aids promote learning and organizational frameworks capture essence of individual chapters in one look
Content thoroughly revised to include real-life industry examples and global case studies supported by academic research
Supplementary teaching materials complement the textbook to make teaching and assessment easier

Readership: Primary market — University students taking the Services Marketing course, generally compulsory for Business and Marketing students, as well as MBA and EMBA students; Secondary market — marketing professionals and practitioners.

Details

Are you a marketing student looking for the ultimate resource to help you excel in your Services Marketing course? Look no further! The ninth edition of Services Marketing: People, Technology, Strategy is here to take your learning to new heights. With extensively updated content and the latest research, this textbook is the premier source for university marketing faculty, advanced undergraduate and graduate students, and marketing professionals worldwide. Don't miss out - get your copy today!

Why settle for a mediocre textbook when you can have the best? Services Marketing: People, Technology, Strategy is the epitome of excellence in the field. With a strong managerial approach, comprehensive content, and a global perspective, this ninth edition sets the bar high for services marketing texts. Whether you're an aspiring marketing professional or a motivated student, this book will equip you with the knowledge and skills necessary to thrive in the industry. Don't delay - unlock your potential and order your copy now!

Take your Services Marketing course to the next level with Services Marketing: People, Technology, Strategy. This ninth edition features full-color visual aids, real-life industry examples, and global case studies, making it the ultimate learning companion. You'll find yourself immersed in a world of knowledge and insights, rooted in solid academic research, to enhance your understanding of the subject. Plus, with supplementary teaching materials available, instructors can provide an even more enriching experience. Don't miss out on this valuable resource - order your copy today and broaden your marketing horizons.

Calling all marketing professionals and practitioners! Services Marketing: People, Technology, Strategy is not just for students - it's also a must-have for anyone in the field. Stay on top of industry trends, broaden your knowledge base, and gain a competitive edge with this comprehensive textbook. With its well-developed managerial perspective and real-life examples, this book will enable you to tackle challenges and seize opportunities in the ever-evolving world of services marketing. Elevate your career - get your hands on a copy now!

Click here to order your copy of Services Marketing: People, Technology, Strategy and unlock the secrets to success in the world of services marketing!

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