Description
Book Synopsis: Ellen Lupton, award-winning author of Thinking with Type and How Posters Work, demonstrates how storytelling shapes great design. Good design, like good storytelling, brings ideas to life. The latest book from award-winning writer Ellen Lupton is a playbook for creative thinking, showing designers how to use storytelling techniques to create satisfying graphics, products, services and experiences. Whether crafting a digital app or a data-rich publication, designers invite people to enter a scene and explore what's there. An intriguing logo, page layout or retail space uses line, shape and form to lead users on dynamic journeys.
Design Is Storytelling explores the psychology of visual perception from a narrative point of view. Presenting dozens of tools and concepts in a lively, visual manner, this book will help any designer amplify the narrative power of their work. Use this book to stir emotions, build empathy, articulate values and convey action; to construct narrative arcs and create paths through space; integrate form and language; evaluate a project's storytelling power; and to write and deliver strong narratives.
Details
Are you ready to unleash your creativity and take your design skills to the next level? Look no further than Design Is Storytelling, the latest masterpiece by award-winning author Ellen Lupton. This compelling book is not just about design, it's about the art of storytelling and how it shapes exceptional design. Lupton's playbook for creative thinking will revolutionize the way designers craft graphics, products, services, and experiences.
Imagine having the power to captivate your audience from the moment they lay eyes on your creation. With Design Is Storytelling, you'll learn how to craft digital apps, data-rich publications, and even retail spaces that invite people to enter a world of possibilities. Through the ingenious use of line, shape, and form, you'll lead users on extraordinary journeys that leave a lasting impression.
Design Is Storytelling provides a unique perspective on visual perception by delving into the psychology of narrative design. Packed with dozens of tools and concepts, this visually engaging book will equip you with the skills to amplify the narrative power of your work. Stir emotions, build empathy, articulate values, and convey action through your designs. Construct compelling stories that guide users along narrative arcs and create extraordinary paths through space.
Get ready to unleash your full potential as a designer with Design Is Storytelling. This book will teach you how to integrate form and language seamlessly, evaluate the storytelling power of your projects, and write and deliver strong narratives. Don't miss out on the opportunity to become a master storyteller in the world of design.
Ready to embark on your creative journey? Purchase your copy of Design Is Storytelling here and discover the endless possibilities of storytelling through design.
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