Same Side Selling: How Integrity and Collaboration Drive Extraordinary Results for Sellers and Buyers
$14.39
Description
Book Synopsis: Are you tired of playing games with your customers? The most widely used metaphors in sales are those related to sports, battle, or games. The challenge with this mindset is it requires that one person wins, and the other loses. Instead of falling victim to a win-lose approach, what if you shared a common goal with your potential client? How might things change if the client felt that you were more committed to their success than making the sale?
Does it sometimes seem like you and your client are working against each other? Same Side Selling gives practical steps to break through sales barriers and turn confrontation into cooperation. Sellers that implement the Same Side Selling approach will be seen as a valuable resource, not a predatory peddler.
A Different Type of Book on Selling What makes Same Side Selling different from any other book on this topic is that it is co-authored by people on both sides: a salesman (Ian) and a procurement veteran who understands how companies buy (Jack). The buyer's perspective is baked into every sentence of the book, along with the seller's point of view. Our aim is to replace the adversarial trap with a cooperative, collaborative mindset. We also want to replace the old metaphor of selling as a game.
The New Metaphor: Selling Is a Puzzle Same Side Selling is the idea of solving a puzzle instead of playing a game. Discover how to sell with integrity from the same side of the table for better results all around.
Details
Are you tired of playing games with your customers? The traditional approach to sales often creates a win-lose situation, where one person comes out on top while the other loses. But what if there was a better way? What if you could work with your potential clients towards a common goal, where their success is just as important as making the sale?
That's where Same Side Selling comes in. This revolutionary approach breaks through sales barriers and turns confrontation into cooperation. By implementing the Same Side Selling strategy, you'll no longer be seen as a pushy salesperson, but as a valuable resource. Your clients will appreciate your commitment to their success, leading to stronger relationships and better results.
What sets Same Side Selling apart from other sales books is its unique co-authorship. Written by both a seasoned salesman and a procurement veteran, this book offers insights from both sides of the table. Every sentence is infused with the buyer's perspective, ensuring a well-rounded approach. By replacing the old metaphor of selling as a game, Same Side Selling introduces a new way of thinking: selling is a puzzle.
Imagine approaching sales as solving a puzzle, where each piece fits together to achieve a mutually beneficial outcome. With Same Side Selling, you'll learn how to sell with integrity from the same side of the table. No more battles or games, just a cooperative and collaborative mindset that leads to extraordinary results.
Ready to transform your sales approach? Discover the power of Same Side Selling and unlock your potential for success.
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