Description
“The Handbook of Survey Research, Second Edition” builds on its widely-recognized 1983 predecessor by updating its previous historical account of the development of survey research and the evolution of social science before going on to examine new and expanded usages of survey research during the past half century. Editors Peter Marsden (Harvard University) and James D. Wright (University of Central Florida), long-time editor of Elsevier’s Social Science Research, have created an authoritative reference book and an excellent starting point for anyone requiring a broad examination of the field. Detailed chapters include: sampling; measurement; questionnaire construction and question writing; survey implementation and management; survey data analysis; special types of surveys; and integrating surveys with other data collection methods. This handbook is distinguished from other texts by its greater comprehensiveness and depth of coverage, including topics such as measurement models, the role of cognitive psychology, surveying networks, and cross-national/cross-cultural surveys. Timely and relevant, it includes materials that are only now becoming highly influential topics.
Details
The Handbook of Survey Research, Second Edition is a must-have for anyone seeking to understand the fascinating field of survey research. With its updated historical account and in-depth exploration of new usages, this book provides a comprehensive overview of the evolution of social science. Edited by renowned experts Peter Marsden and James D. Wright, this authoritative reference book is the perfect starting point for anyone looking to dive into the world of survey research.
One of the key strengths of this handbook is its extensive coverage of various topics. From sampling and questionnaire construction to survey implementation and data analysis, no aspect of survey research is left unexplored. In addition, the book delves into special types of surveys and examines how surveys can be integrated with other data collection methods. This level of comprehensiveness sets it apart from other texts in the field.
What makes this handbook truly valuable is its timeliness. It covers materials that are just now gaining influence and addresses emerging topics such as measurement models and the role of cognitive psychology in survey research. By staying up-to-date with the latest trends, this handbook allows readers to stay ahead of the curve and make informed decisions in their own research endeavors.
If you're serious about survey research, you need the Handbook of Survey Research, Second Edition in your collection. Click here to order your copy today and embark on a journey of knowledge and discovery.
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