How to Sell Property and Casualty Insurance 2nd Edition: Understanding Insurance Sales, Tips and Techniques.

Name: How to Sell Property and Casualty Insurance 2nd Edition: Understanding Insurance Sales, Tips and Techniques.
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4.6 of 5 Stars: Insurance - How to Sell Property and Casualty Insurance 2nd Edition: Understanding Insurance Sales, Tips and Techniques.

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Book Synopsis: When a marketing rep comes into your office or someone from the management team and tells you to, ‘Sell the value’, how often do you find yourself rolling your eyes? As a former agency owner and now a consultant, I often find myself spouting the same slogan. Why? Because, I have done it and done it quite successfully. Whenever a rep came into my office and told me to sell the value of carrier X, I would think that’s something an expensive company would say or an overpriced company, because what else could they say?

We’ve officially entered a hard market cycle in California on the personal lines side, which is strange to even say. The market has tightened up and many carriers are non-renewing or reducing underwriting appetite to not take on a lot of new business in California. This is why I started writing in 2014 and again in 2017, 2018 and 2019. In my estimation our industry is going to see a massive shift over the next 3 or 4 years. A shift from judgement underwriting to block chain and data underwriting. Artificial intelligence has already been underwriting, selling and handling claims for smaller insure-tech companies for the past 4 years. This is a prevalent trend in our industry. But, why?

Why? Because, we have shifted our focus from selling peace of mind to selling a price. Why? Because, we have put more value on talking about premium, payments and price, than having hard conversations about protecting assets and families. We have shifted hard on price, and almost every insurance company has followed suit in their marketing efforts. Almost exclusively every billboard, social media ad and print ad espouses X insurance carrier savings you up to 25-43% on your insurance per year. The conversation has shifted in a way that will cannibalize our industry and wrongfully set expectations for consumers.

A recent study by insurancequotes.com found that around 80% of consumers self-report in blind surveys that consumers shop or are prompted to shop based on price. This study is congruent with most studies down on consumer behaviour.

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Are you tired of the same old sales pitch about selling the value of insurance? We've all heard it before and it's easy to roll our eyes. But what if I told you that I have cracked the code to selling insurance successfully? Introducing the "How to Sell Property and Casualty Insurance 2nd Edition: Understanding Insurance Sales, Tips and Techniques" book. This book is your guide to becoming a top insurance sales rep, providing you with the knowledge and techniques to sell insurance like never before.

In today's market, selling insurance is becoming increasingly challenging. With the tight market cycle in California on the personal lines side, insurance companies are non-renewing or reducing underwriting appetite. This means fewer opportunities for new business. But fear not, because this book will prepare you for the massive shift our industry is about to experience. From judgment underwriting to blockchain and data underwriting, artificial intelligence is already playing a major role in the future of insurance. Stay ahead of the curve with the insights provided in this book.

Why has the conversation about insurance shifted towards price rather than the protection of assets and families? It's simple, we have put too much value on talking about premiums and payments, while forgetting the true purpose of insurance – peace of mind. This book will help you understand the importance of having meaningful conversations with your clients and showing them the real value of insurance beyond just the price.

Don't be swayed by misleading marketing efforts that solely focus on savings percentages. These tactics can harm our industry and set unrealistic expectations for consumers. According to a recent study by insurancequotes.com, around 80% of consumers shop based on price. But you can be different. Equip yourself with the strategies outlined in this book and differentiate yourself from the competition.

Ready to revolutionize your insurance sales approach? Get your hands on the "How to Sell Property and Casualty Insurance 2nd Edition: Understanding Insurance Sales, Tips and Techniques" book today and start selling insurance like a pro. Take the first step towards a successful career by clicking here.

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