Description
Book Synopsis: Yogi Berra once said "If you don’t know where you are going, you might end up somewhere else." In the analytics world, proper tracking is what helps you make sure you end up where you want to be. The problem is, many small ecommerce stores do not take full advantage of the capabilities offered to them with proper and complete Google Analytics installation simply because they don't know how to connect all the dots to make it happen. This step-by-step instruction manual guides its readers through setting up and configuring Google Analytics for optimal ecommerce reporting. It connects the dots between key Google products making them work together like a well-oiled machine, and is perfect for hands on do-it-yourselfers, web developers, or those wanting to learn more about how to install Google Analytics and maximize the data gathered for ecommerce reporting purposes.
It covers a number of topics including what conversion rate is, why it matters for your business, and how to gather data to accurately report the metric. You’ll learn to setup detailed ecommerce tracking including shopping and sales funnels, Google Ads conversion tracking, Google Analytics goals, accurately cross tracking goals and conversions from third-party sites (like PayPal), excluding traffic that shouldn’t be in reports and more.
Additional topics covered include:
- Setting up different analytics properties and views
- Giving access to outside users
- Creating filters
- Google Tag Manager setup and configuration
- Setup and tracking of on-site search
- Demographics and Interest-Based reporting—a key feature needed to run Google Ads Remarketing
- Google Ads Remarketing setup and configuration
- How to build targeted audiences you can effectively remarket to
- The difference between static remarketing and dynamic remarketing, and when to use each
- Linking Google products together to gain optimal tracking Goal match types and the difference between them.
- Linking Google Ads to Google Merchant Center (ecommerce stores must do this to run shopping ads, dynamic display ads, and dynamic remarketing campaigns)
Complete with pictures and step-by-step instructions, this easy to understand guide teaches you how to solve the Google Analytics puzzle and gain more insight from your ecommerce metrics, then use that insight to make business decisions which will increase sales.
Details
Are you tired of feeling lost in the world of analytics? Don't let your ecommerce store miss out on valuable data. With our book, "Google Analytics Uncovered: How to Set Up and Maximize Ecommerce Data in Google Analytics," you'll learn all the secrets to proper tracking and reporting. Yogi Berra once said, "If you don't know where you are going, you might end up somewhere else." Let us help you know exactly where you're going with accurate and comprehensive analytics.
Many small ecommerce stores struggle to connect the dots when it comes to Google Analytics installation. But with our step-by-step instruction manual, you'll become an expert in no time. This guide is perfect for hands-on do-it-yourselfers, web developers, and anyone eager to learn more about how to install Google Analytics and maximize the data gathered for ecommerce reporting.
Discover the power of detailed ecommerce tracking. From shopping and sales funnels to Google Ads conversion tracking, our book covers it all. We'll even show you how to accurately cross track goals and conversions from third-party sites like PayPal. Plus, you'll learn how to exclude traffic that shouldn't be in your reports, giving you clean and reliable data that you can trust.
But that's not all. Our book goes beyond just Google Analytics. We'll teach you how to set up different analytics properties and views, grant access to outside users, create filters, and configure Google Tag Manager. You'll also gain insights from demographics and Interest Based reporting, a key feature needed to run Google Ads Remarketing. Speaking of remarketing, we'll guide you through setting up and configuring Google Ads Remarketing, and show you the difference between static and dynamic remarketing.
Ready to take your analytics to the next level? With our book, you'll learn how to link Google products together for optimal tracking. You'll understand goal match types and the difference between them. And if you're running an ecommerce store, we'll show you how to link Google Ads to Google Merchant Center, a must-do to run shopping ads, dynamic display ads, and dynamic remarketing campaigns.
Don't miss out on the chance to gain more insight from your ecommerce metrics. Our easy-to-understand guide, complete with pictures and step-by-step instructions, will unravel the Google Analytics puzzle for you. It's time to make informed business decisions that will boost your sales. Get your hands on "Google Analytics Uncovered" today!
Click here to grab your copy now and start unleashing the potential of your ecommerce analytics!
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