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Deploy Empathy: A practical guide to interviewing customers

Name: Deploy Empathy: A practical guide to interviewing customers
Price: 23.00 USD
Availability: InStock
Rating: 4.8 (76 reviews)

4.8 of 5 Stars: Education & Reference - Deploy Empathy: A practical guide to interviewing customers

$23.00

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Book Synopsis: #1 on Product Hunt

Over 2,500 copies sold worldwide!

“Deploy Empathy is, far and away, the best book I've ever read on user interviews, filled with tactical insights that were new even having done hundreds of them.” - Patrick McKenzie (aka patio11), Founder, Kalzumeus Software

If you're interested in implementing Jobs to be Done—whether you're a seasoned practitioner or new to the JTBD world—this practical guide to qualitative customer interviews belongs on your bookshelf alongside the books of Bob Moesta, Jim Kalbach, and Clayton Christensen.

Deploy Empathy is underpinned by a key idea: how you ask a question matters just as much as the questions you ask. In order to thoroughly understand customer jobs to be done and pull out their hidden needs, desires, and processes, you need to ask questions empathetically.

Thankfully, empathy is a skill that anyone can learn. Deploy Empathy will help you learn the skill of interviewing your customers and help you learn to truly listen to them. Armed with the tactics you’ll learn in this book and the toolbox of scripts and phrases, you'll be able to sell more of your existing product, build the right features that will delight your customers, and stop churn in its tracks.

By the end of this book, you’ll be able to interview customers, clients, stakeholders and potential customers with confidence.

“A smart look at one of business's most overlooked but critical topics.” - Morgan Housel, Partner at Collaborative Fund and Author of the International Best-Seller The Psychology of Money

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Discover the secrets to unlocking your customers' desires and building a successful business with Deploy Empathy, the #1 book on user interviews. With over 2,500 copies sold worldwide, this practical guide is a must-have for both seasoned professionals and newcomers to the Jobs to be Done methodology. Learn from industry experts Bob Moesta, Jim Kalbach, and Clayton Christensen and take your qualitative customer interviews to the next level.

Deploy Empathy goes beyond the surface-level questions and shows you how to truly understand your customers' needs, desires, and processes. By asking questions empathetically, you'll be able to uncover their hidden motivations, providing valuable insights to improve your product or service. Don't miss out on the tactical insights and proven strategies that have transformed businesses worldwide.

Whether you're a business owner, a product manager, or a marketer, Deploy Empathy will empower you to sell more, build better features, and reduce customer churn. With our step-by-step approach and practical toolbox of scripts and phrases, you'll be equipped to conduct effective interviews with customers, clients, stakeholders, and potential customers. Invest in your business success today and get Deploy Empathy on your bookshelf.

Don't wait to take your customer interviews to the next level. Start building meaningful relationships, understanding your customers' needs, and making data-driven decisions. Get your copy of Deploy Empathy today and learn how to become a master at interviewing your customers.

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