Description
Book Synopsis: More and more traditional professional services firms are turning to “productization” as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process. Productize first outlines the “Seven Deadly Productization Mistakes” made when pursuing a product strategy, then provides the blueprint for overcoming each of these missteps. It is designed to be a practical playbook for any leader of a professional services business who wants to successfully accelerate growth.
For companies that deliver highly customized services, new product development and commercialization are often outside of their core skills, processes, and mindsets. Productizing services typically requires organizations to think differently about how they work and how they create value for their customers. This change does not come easily. Productize includes real-life case studies and stories featuring professional services leaders who have successfully led their organizations to create more scalable services and products. It also includes more than two dozen tools and templates to help your team implement the tactics so you don't have to start from scratch.
In this book, you'll learn:
- How to shift your culture to embrace a product-mindset
- The capabilities that you to be successful and whether or not you should acquire them or grow them internally
- How much money to invest in exploring and building more scalable solutions and products
- How to ensure there is a viable market for your product idea
- How to sequence investments in new product development
- How to successfully source and work with developers and data scientists
- How to inexpensively test your ideas before investing in development
- How to win the hearts and minds of your sales team to ensure your new products are commercially successful
- Bonus: Key point summaries at the end of each chapter to help you lock in what you learn
Real Life Case Studies: featuring professional services leaders who have successfully led their organizations to create more scalable services and products
Productize draws on the 25+ years of experience that Eisha Armstrong has in successfully creating, launching and growing productized services. Eisha knows what works and what doesn't and she is passionate about making sure organizations learn from each other and avoid reinventing the wheel.
Details
Elevate your professional services firm with Productize: The Ultimate Guide to Turning Professional Services into Scalable Products. In today's digital landscape, traditional firms need to adapt to stay competitive, and productization is the key. With this comprehensive playbook, you can avoid the "Seven Deadly Productization Mistakes" and unlock the strategies to accelerate growth and improve valuations. Don't waste time and money experimenting on your own - let Productize guide you towards success.
Are you a professional services leader looking to expand your offerings and create scalable solutions? Look no further than Productize. This step-by-step guide reveals the secrets to shifting your organizational culture towards a product-mindset. Not only will you learn the essential capabilities needed for success, but you'll also discover whether to acquire them or grow them internally. Productize empowers you with the knowledge to explore, develop, and commercialize more scalable products, allowing your business to thrive.
Unlock the potential of your professional services business and ensure a viable market for your product ideas with Productize. This invaluable resource provides a blueprint for sequencing investments in new product development, so you can make informed decisions without breaking the bank. Plus, with the inclusion of real-life case studies and practical tools and templates, Productize equips you with the necessary steps to successfully work with developers, test your ideas, and win the hearts and minds of your sales team. It's time to transform your services into scalable solutions.
Learn from the expertise of Eisha Armstrong, a seasoned professional with 25+ years of experience in creating and growing productized services. In Productize, you'll gain insights from her vast knowledge and discover tried-and-true methods to avoid reinventing the wheel. Don't miss out on this opportunity to benefit from the wisdom of others and propel your organization towards success. Take the first step towards transforming your professional services into scalable products with Productize.
Ready to take your professional services firm to new heights? Grab your copy of Productize: The Ultimate Guide to Turning Professional Services into Scalable Products today. Accelerate your growth, improve valuations, and defend against digital-first competitors. Don't let the opportunity slip away - start your journey towards successful productization now.
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