The Government Sales Manual: Strategies To Win Government Contracts

Book Synopsis: 10th Edition – Updated and Revised

A Foundation For Winning Government Contracts

From the author of The Insider’s Guide to Winning Government Contracts, the award-winning strategies in this Manual have been used by more than 20,000 small and large businesses to win more than $13.5 billion in government contracts.

For 15 years this Manual has been the foundation for RSM Federal’s Government Contractor (GovCon) Ecosystem. Fully updated and revised, it is one of the most comprehensive resources for understanding how to effectively market and sell in the government marketplace.

This manual provides a solid foundation for government sales combined with basic and advanced step-by-step strategies for understanding the overall federal market and removing the mystique and confusion that you will face as a government contractor.

The author shares the foundational aspects of successfully entering and consistently winning government contracts.

Step-by-Step Strategies to Accelerate Government Sales

• 350 pages of tactics and strategies for marketing, prospecting, sales, teaming, proposals, and back-office operations.
• For entrepreneurs, small, and large business professionals who want to accelerate their sales. Whether you are new to government sales or been selling to the government for ten years, this manual will help business owners, proposal, marketing, and sales professionals improve their skills with proven strategies for winning government contracts.
• There are thousands of books and resources that “tell you what you need to know.” Very few explain how to actually do it. The Government Sales Manual is your training foundation for helping you apply what you learn.

With 30 years in the government market, Mr. Frank is a multi #1 Amazon bestseller, professional speaker and award-winning business coach that has trained thousands of companies, business developers, other consultants, and small business advisors. Mr. Frank is nationally recognized as one of the top business coaches in the nation for government sales. Mr. Frank has been honored with SBA’s award for Veteran Business of the Year; Industry Small Business Advocate of the Year by the Society of American Military Engineers (SAME); and in 2021, Mr. Frank was inducted into the Government Sales Hall of Fame with the inaugural Lifetime Achievement Award.