Description
Book Synopsis: A Wall Street Journal Bestseller Pfizer's trailblazing communications leader, Sally Susman, reveals how we can break through the noise to get our message across and make positive change.
A global pandemic. A roller-coaster economy. Political tensions ready to ignite, and common civility at an all-time low. For leaders, the pressures and the stakes could not be higher. And in such a stormy, often dangerous world, communications can no longer be considered a soft skill. The ability to reach people and drive public conversation is a rock-hard competency.
In this wise and inspiring book, Sally Susman, the renowned head of corporate affairs at global biopharmaceutical giant Pfizer, tells the fascinating story of how the company managed the massive communications challenge that came with Covid-19 and the race to produce an effective vaccine. Just as crucial as creating the vaccine itself was the task of winning people's hearts and minds, and Susman highlights the principles that enabled her to break through, connect, and help move people forward, not only at Pfizer but over a long and stellar career. She shows how clarifying and channeling your intention is an essential first step: What are you trying to say? She illustrates how leaders need to muster the courage to be candid in order to be effective and how, in order to connect, they must both disarm with humility and delight with humor. As a gay, married woman, she talks forthrightly about the challenges and opportunities of embracing who you are, both at home and in the workplace.
Susman's stories will draw you in with their warmth and humanity, and enlighten and motivate you with their insight and passion. Breaking Through is essential reading for any leader who faces the daunting challenge of communicating in our noisy, turbulent world.
Details
Are you tired of struggling to get your message across in the chaotic world we live in? Introducing "Breaking Through: Communicating to Open Minds, Move Hearts, and Change the World" - a Wall Street Journal Bestseller that is bound to revolutionize the way you communicate and inspire positive change.
In this groundbreaking book, Sally Susman, Pfizer's trailblazing communications leader, shares the secrets to breaking through the noise and winning people's hearts and minds. Drawing from her experience managing the massive communications challenge presented by Covid-19 and the race to produce an effective vaccine, Susman reveals the principles that enabled her to connect, engage, and move people forward.
One of the key takeaways from "Breaking Through" is the importance of clarifying your intention. Susman emphasizes the need to ask yourself: What are you truly trying to say? By aligning your message with a clear intention, you can effectively cut through the clutter and make a meaningful impact.
Additionally, Susman highlights the power of authenticity and courage in communication. Leaders must have the courage to be candid, addressing important issues head-on to create genuine connections. By embracing humility and using humor strategically, leaders can disarm and delight, fostering a sense of trust and openness.
Not only does Susman offer valuable insights on professional communication, but she also candidly shares her personal experiences as a gay, married woman. Her stories of embracing her identity both at home and in the workplace inspire and empower individuals to be true to themselves.
With its warmth, humanity, and practical wisdom, "Breaking Through" is a must-read for leaders facing the daunting challenge of communication in today's noisy and turbulent world. Don't miss out on the opportunity to transform the way you communicate and make a positive impact.
Ready to break through and change the world? Get your copy of "Breaking Through" now!
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