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Winning on Purpose: The Unbeatable Strategy of Loving Customers

Name: Winning on Purpose: The Unbeatable Strategy of Loving Customers
Price: 17.39 USD
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Rating: 4.7 (302 reviews)

4.7 of 5 Stars: Marketing & Sales - Winning on Purpose: The Unbeatable Strategy of Loving Customers

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Book Synopsis: Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star. Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conception almost two decades ago by customer loyalty guru Fred Reichheld, thousands of companies around the world have adopted it—from industrial titans such as Mercedes-Benz and Cummins to tech giants like Apple and Amazon to digital innovators such as Warby Parker and Peloton.

Now, Reichheld has raised the bar yet again. In Winning on Purpose, he demonstrates that the primary purpose of a business should be to enrich the lives of its customers. Why? Because when customers feel this love, they come back for more and bring their friends—generating good profits. This is NPS 3.0 and it puts a new take on the age-old Golden Rule—treat customers the way you would want a loved one treated—at the heart of enduring business success. As the compelling examples in this book illustrate, companies with superior NPS consistently deliver higher returns to shareholders across a wide array of industries.

But winning on purpose isn't easy. Reichheld also explains why many NPS practitioners achieve just a small fraction of the system's full potential, and he presents the newest thinking and best practices for doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable, complementary accounting measure that can truly leverage the power of NPS.

With keen insight and moving personal stories, Reichheld advances the thinking and practice of NPS. Winning on Purpose is your indispensable guide for inspiring customer love within your own teams and using Net Promoter to achieve both personal and business success.

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Unlock the secrets behind successful business strategies with "Winning on Purpose: The Unbeatable Strategy of Loving Customers." This groundbreaking book introduces the Net Promoter System (NPS), a management idea that has revolutionized companies around the globe. From industry giants like Mercedes-Benz and Apple to digital innovators such as Warby Parker and Peloton, NPS has become their guiding star and helped them achieve unparalleled success.

Author Fred Reichheld takes NPS to the next level in "Winning on Purpose" by emphasizing the importance of enriching the lives of customers. By treating customers with love and respect, businesses create a loyal customer base that drives good profits. This innovative approach, known as NPS 3.0, places the age-old Golden Rule at the heart of enduring business success. Imagine the potential when you treat your customers the way you would want a loved one treated.

However, winning on purpose requires effort and strategy. In "Winning on Purpose," Reichheld not only reveals the pitfalls many NPS practitioners face but also provides the latest thinking and best practices to optimize NPS implementation. One of the key concepts introduced is the Earned Growth Rate (EGR), a complementary accounting measure that unlocks the true power of NPS. By mastering NPS and EGR, you can consistently deliver higher returns to shareholders across industries.

Get ready to be inspired by the insightful anecdotes and personal stories shared by Reichheld in "Winning on Purpose." Discover how to inspire customer love within your own teams and use the Net Promoter System to achieve personal and business success. Don't miss out on this indispensable guide. Start implementing NPS 3.0 in your business today.

Click here to grab your copy of "Winning on Purpose: The Unbeatable Strategy of Loving Customers" and take your business to new heights.

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