Description
Book Synopsis: With practical, step-by-step instructions and on-the-ground examples at every scale, Flower Farming for Profit is a comprehensive, beautiful guide to achieving profitability as a cut flower farmer.When Lennie Larkin set out to become a flower farmer, she found all sorts of resources about growing flowers but a scarcity of reliable information on how to build a profitable cut flower business. How do you create efficient systems and adequately value your own time and effort through your pricing? When and how should you consider scaling up your farm? How can you make doing what you love support you financially?In Flower Farming for Profit, Larkin answers these questions - and many, many more. With instructive lessons and savvy business tips from her own and other successful farms around the world, she explores:
- The diverse challenges of both wholesale and retail sales channels, from florists and farm stands to farmers markets
- Streamlining weddings for the farmer-florist, from communications to floral design
- Efficient recordkeeping and bookkeeping
- Steps for conducting your own cost-of-production analysis
- Marketing and growth strategies
- Business planning, goal setting, and making financial projections
- Crop planning based on local climatic conditions, market demand, and sales projections
The cut flower industry continues to experience wild growth. To successfully do what they love while expanding the market for sustainably produced flowers, new and experienced farmers alike must deliberately step back from the field and into the office. Flower Farming for Profit is a one-of-a-kind guide to creating the type of numbers-driven business that will allow individual farms to prosper and local flower economies to thrive.
Details
Are you passionate about flowers and dreaming of turning your hobby into a successful business? Look no further! Flower Farming for Profit: The Complete Guide to Growing a Successful Cut Flower Business is here to guide you every step of the way. With its practical, step-by-step instructions and real-life examples, this comprehensive guide will help you achieve profitability as a cut flower farmer.
Unlike other resources on growing flowers, which focus solely on cultivation, Flower Farming for Profit dives deep into the business side of things. Learn how to create efficient systems, accurately value your time and effort through pricing, and scale up your farm effectively. Discover the secrets to making your passion for flowers not only fulfill you emotionally but also support you financially.
Author Lennie Larkin, with her own successful flower farm and insights from other thriving farms worldwide, shares instructive lessons and savvy business tips. Explore the challenges of wholesale and retail sales channels, such as florists, farm stands, and farmers markets. Get expert advice on streamlining weddings for the farmer-florist, from communication to floral design. Master efficient recordkeeping and bookkeeping practices to stay organized. Conduct your own cost-of-production analysis to optimize profitability. And that's just the beginning!
To thrive in the cut flower industry, it's essential to step back from the field and into the office. Flower Farming for Profit helps you create a numbers-driven business that will not only benefit your farm but also contribute to local flower economies. Embrace the wild growth of the cut flower industry and be part of the movement towards sustainably produced flowers. Turn your passion into profit today!
Ready to embark on your journey to becoming a successful cut flower farmer? Don't miss out on this unparalleled resource. Get your copy of Flower Farming for Profit: The Complete Guide to Growing a Successful Cut Flower Business now and start building the business of your dreams.
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