The Dealer: How One California Dealership Fueled the Rise of Ferrari Cars in America

Are you ready to take a thrilling ride through the captivating story of how one dealership, Ferrari of Los Gatos, transformed the landscape of the American sports car market? 'The Dealer: How One California Dealership Fueled the Rise of Ferrari Cars in America' takes you on an exhilarating journey filled with high stakes, passion, and boundless ambition. Discover how Brian Burnett and Richard Rivoir defied the odds and turned their dream of a Ferrari dealership into a resounding success.

In an era overshadowed by financial uncertainty, where buying a sports car seemed like an unimaginable luxury, Burnett and Rivoir dared to go against the tide. Against all odds, they carved a niche for themselves and propelled Ferrari into the mainstream American market. Become immersed in the compelling narrative as Jim Ciardella uncovers the untold stories behind their triumphs and tribulations.

From rubbing shoulders with Hollywood celebrities and famed sports icons to forging relationships with enigmatic individuals who favored a discreet lifestyle, Ferrari of Los Gatos attracted a diverse clientele base. With breathtaking behind-the-scenes accounts from Burnett, Rivoir, and other key players, this book offers an exclusive glimpse into the world of Ferrari that has remained hidden until now.

But success comes at a price. Witness the rollercoaster ride that Burnett experienced as he went from raking in millions to losing everything in the blink of an eye. Brace yourself for a riveting tale that encapsulates the highs and lows of the automotive industry. 'The Dealer' reminds us that true passion knows no bounds but also serves as a cautionary tale about the fragility of success.

Don't miss your chance to experience this remarkable journey. Click here and join us as we dive headfirst into the extraordinary story that forever changed the face of Ferrari in America.