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The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money

Name: The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money
Price: 18.39 USD
Availability: InStock
Rating: 4.6 (171 reviews)

4.6 of 5 Stars: Marketing & Sales - The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money

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Book Synopsis: Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?

Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality.

This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local.

Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.

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Are you ready to take your business to the next level? Introducing "The Experience Economy: Competing for Customer Time, Attention, and Money" book, with a new preface by the authors, Joe Pine and Jim Gilmore. In today's fast-paced world, time is limited and attention is scarce. Don't just offer goods and services - create memorable experiences that leave a lasting impact on your customers.

Think about iconic companies like Apple, Disney, LEGO, and Starbucks. These brands go beyond selling products - they create emotional connections with their customers. They understand the power of experiences in driving customer loyalty and boosting their bottom line. And now, you can too.

With its international acclaim and translations in thirteen languages, "The Experience Economy" is the go-to resource for businesses of all sizes. This book reveals the secrets to offering compelling experiences that captivate your audience and keep them coming back for more.

But that's not all! In this updated edition, Pine and Gilmore emphasize the importance of experiences in a world filled with distractions and time constraints. They provide actionable advice and real-life examples to help you create personalized, dramatic, and transformative experiences that align with a customer-centric strategy.

Don't miss out on the opportunity to revolutionize your business. Get your copy of "The Experience Economy" today and discover how to win the hearts and wallets of your customers. Click here to order now.

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