Description
Book Synopsis:
Nicknamed “the father of public relations,” Edward Bernays (1891–1995) was a pioneer in the fields of propaganda and PR. Combining theories on crowd psychology with the psychoanalytical ideas of his uncle, Sigmund Freud, Bernays elucidated how corporations and politicians could manipulate public opinion. His seminal 1928 book, Propaganda, laid out how propaganda could be used to regiment the collective mind in a variety of areas, including government, politics, art, science, and education, while his 1923 classic, Crystallizing Public Opinion, set down the principles that business and government have used to influence public attitudes over the past century.
The Edward Bernays Reader: From Propaganda to the Engineering of Consent is the first comprehensive volume of the writings of this influential and controversial figure. In addition to featuring extended excerpts from Crystallizing Public Opinion and Propaganda, this book also includes the full text of Bernays’ classic 1947 essay, “The Engineering of Consent,” on the application of scientific principles and practices to the task of getting people to support ideas and programs, as well as extensive selections of his other writings on subjects including education, war propaganda, and polling. Taken together, the material in this book offers the most complete look to date at the work of a man whose ideas are considered the single most important influence on modern propaganda, public relations, and spin.
Details
Discover the groundbreaking work of Edward Bernays, the father of public relations, with The Edward Bernays Reader: From Propaganda to the Engineering of Consent. Unleash the power of public opinion manipulation and learn how corporations and politicians have shaped the collective mindset for generations. Bernays' influential and controversial theories blend crowd psychology with Freudian psychoanalysis, providing a blueprint for gaining public support in any realm.
In this meticulously crafted volume, we present extended excerpts from Bernays' must-read 1923 classic, Crystallizing Public Opinion, where he imparts the tried-and-tested principles businesses and governments have employed to mold public attitudes for the past century. Delve into his seminal 1928 book, Propaganda, and explore its groundbreaking insights on government, politics, art, science, and education. But that's not all.
The real gem lies in the inclusion of Bernays' full text of the revolutionary 1947 essay, "The Engineering of Consent." Uncover the application of scientific principles and practices to gain public support for ideas and programs. Together with other handpicked writings, spanning topics like education, war propaganda, and polling, our comprehensive compilation offers a complete, unprecedented look at Bernays' work.
If you want to comprehend the most influential and critical ideas behind modern propaganda, public relations, and spin, The Edward Bernays Reader: From Propaganda to the Engineering of Consent is an absolute must-have. Don't miss the opportunity to delve into the mind of this influential figure and order your copy today.
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