Description
Book Synopsis: This book argues that ‘ethnographic thinking’—the thought processes and patterns ethnographers develop through their practice—offers companies and organizations the cultural insights they need to develop fully-informed strategies. Using real world examples, Hasbrouck demonstrates how shifting the value of ethnography from simply identifying consumer needs to driving a more holistic understanding of a company or organization can help it benefit from a deeper understanding of the dynamic and interactive cultural contexts of its offerings. In doing so, he argues that such an approach can also enhance the strategic value of their work by helping them increase appreciation for openness and exploration, hone interpretive skills, and cultivate holistic thinking, in order to broaden perspectives, challenge assumptions, and cross-pollinate ideas between differing viewpoints.
Ethnographic Thinking is key reading for managers and strategists specifically wishing to tap-into the potential that ethnography offers, as well as those searching more broadly for new ways to innovate practice. It is essential reading for students of applied ethnography, and recommended for scholars too.
Details
Are you looking for a way to gain a competitive edge in today's fast-paced business world? Look no further than "Ethnographic Thinking: From Method to Mindset" - the groundbreaking book that will revolutionize the way you approach strategy development. This book argues that by incorporating 'ethnographic thinking' into your business practices, you can unlock a wealth of cultural insights that will help you make fully-informed decisions.
With real-world examples, author John Hasbrouck demonstrates how shifting from simply identifying consumer needs to understanding the cultural context of your offerings can lead to more successful strategies. By embracing ethnographic thinking, you can increase appreciation for openness and exploration, sharpen interpretive skills, and cultivate holistic thinking. These skills will broaden your perspective, challenge assumptions, and spark innovation by cross-pollinating ideas between differing viewpoints.
If you want to tap into the potential that ethnography offers and take your business to new heights, "Ethnographic Thinking" is a must-read. Whether you're a manager or strategist looking for innovative approaches or a student of applied ethnography, this book will provide you with unique insights that will set you apart from the competition.
Don't miss out on this opportunity to transform your business mindset. Order your copy of "Ethnographic Thinking: From Method to Mindset" today and unleash your strategic potential!
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