Description
Book Synopsis: Negotiate your way to success It has been estimated that today, the cost of negotiating the average B2B contract is $16,800. In larger corporations, the annual costs of contract negotiation amount to more than $1.26 billion! On the order of 8.2 billion B2B contracts are signed each year; at least 50% of those require negotiation. Why are those numbers so important? Because research has shown that, on average, 42% of the potential value in negotiated agreements is lost! I’m sure we can agree that negotiating knowledge and skills need improvement! Negotiation is a psychological game between individuals. To play it effectively, you must know the game’s rules. Unfortunately, negotiations often devolve into fights, ending with winners and losers. One negotiator assumes his counterpart’s interests conflict with his own; disagreements, even hostilities arise, leading to deadlocks, lost potential value and needlessly ruined relationships. On the other hand, good negotiations make everyone involved a winner. Intelligent cooperation leads to superior results, great value and stronger, longer-lasting relationships. The energies on both sides of the table combine to build a far bigger pie, then divide it to everyone’s best advantage.
This book presents a wealth of down-to-earth negotiating advice, backed by examples from actual negotiations. Every principle presented is drawn from real-world negotiating experience, augmented with reflections on trust, behavioral economics and sound decision making. If you negotiate – whether for contracts, procurement, sales, projects, management, or even in family life – this book is for you.
Learned well and followed closely, the principles and advice you’ll find here can open the door to competent, confident and satisfying command of the noble art of negotiation.
”The bitterness of poor quality remains long after the sweetness of low prices is forgotten. The sweetness of good quality remains long after negotiating the right price for both parties.”
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Are you tired of losing out on potential value in your negotiations? Look no further! Introducing the Honest Negotiation Book, the ultimate guide to mastering the art of negotiation. With an estimated cost of $16,800 per B2B contract negotiation, it's crucial to improve your negotiating knowledge and skills. Our book provides a wealth of down-to-earth advice and examples from real-world negotiations to help you become a competent and confident negotiator.
Negotiation is a psychological game, and to play it effectively, you must know the rules. Sadly, many negotiations turn into fights, with winners and losers. But with the Honest Negotiation Book, you'll learn how to turn every negotiation into a win-win situation. By fostering intelligent cooperation, reaching superior results, and building strong, long-lasting relationships, you'll maximize the value for everyone involved.
Our principles and advice are not just theoretical concepts; they are derived from real-world negotiating experiences. We supplement these principles with reflections on trust, behavioral economics, and sound decision making. Whether you negotiate for contracts, procurement, sales, projects, or even in family life, this book is the ultimate resource for you.
Don't miss out on the opportunity to become a master negotiator. Unlock the doors to competent, confident, and satisfying command of the noble art of negotiation. Remember, "The bitterness of poor quality remains long after the sweetness of low prices is forgotten. The sweetness of good quality remains long after negotiating the right price for both parties."
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