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Intellectual Property - Trademark Surveys, Volume 1: Designing, Implementing, and Evaluating Surveys

Description

Book Synopsis: Trademark Surveys provides the most expansive and cohesive treatment of the topic of survey research and its use in the courts. It will help attorneys understand and improve the quality of survey research proffered as evidence in litigated proceedings. This first volume, written by a prominent social scientist, discusses the various scientific issues involved. Volume I begins with a discussion of critical pre-survey considerations, from the legal issues that can be examined via survey research to the reasons for and uses of survey research. The majority of this volume is authored by Jack Jacoby, a prominent social scientist who commands substantial expertise with all aspects in the construction, analysis, and application of trademark surveys in litigation. Case law commentary is woven into the discussion in each chapter. Topics in Volume I include: The elements of designing, conducting, and reporting surveysUnderstanding pertinent aspects of the marketplaceOverview of the scientific research processDefining the proper universeSampling issuesTest settings and stimuliQuestionnaire constructionImplementing the survey and gathering dataNumerous issues in aggregating, evaluating, and reporting survey findingsA second volume, written by practicing IP attorneys, will examine the legal issues involved in presenting, defending, and opposing surveys, as well as focusing on the case law. Expected publication: early 2019        Read more

Details

Are you an attorney looking to improve the quality of survey research used as evidence in litigated proceedings? Look no further! Introducing Trademark Surveys, Volume 1: Designing, Implementing, and Evaluating Surveys, the most comprehensive resource on survey research and its application in the courts. Authored by a prominent social scientist, this book delves into critical pre-survey considerations and provides valuable insights into the scientific aspects of construction, analysis, and application of trademark surveys. With case law commentary woven into the discussion, this volume is a must-have for attorneys seeking to understand and bolster their litigation strategies. Get your copy today and be well-equipped to handle any survey research challenges that may come your way!

Looking for a book that covers all the essential aspects of survey research? Look no further than Trademark Surveys, Volume 1: Designing, Implementing, and Evaluating Surveys. Packed with valuable information and written by a renowned social scientist, this volume explores topics ranging from the elements of designing surveys to understanding the marketplace and implementing data collection. With an emphasis on scientific research processes, this book equips attorneys with the knowledge needed to present compelling survey evidence in litigated proceedings. Don't wait! Order your copy of this indispensable resource today and take your survey research skills to the next level!

Discover the secrets to successful survey research with Trademark Surveys, Volume 1: Designing, Implementing, and Evaluating Surveys. Authored by the esteemed social scientist, Jack Jacoby, this book covers every aspect of survey research, from questionnaire construction to aggregating and reporting survey findings. With an in-depth examination of sampling issues, test settings, stimuli, and more, this volume provides attorneys with the tools they need to navigate the complex world of trademark surveys. Whether you're new to survey research or an experienced practitioner, this book is an invaluable resource that will elevate your understanding and expertise. Don't miss out - order your copy today and gain a competitive edge in the courtroom!

Calling all attorneys! Enhance your survey research prowess with Trademark Surveys, Volume 1: Designing, Implementing, and Evaluating Surveys. Written by a prominent social scientist, this book goes beyond the basics and delves into topics such as defining the proper universe, the research process, and evaluating survey findings. With its comprehensive coverage of critical pre-survey considerations, this volume ensures that you are well-prepared to present, defend, and oppose surveys in litigation. Be ahead of the curve - order your copy today and stay at the forefront of survey research!

Don't miss out on the opportunity to improve your survey research acumen! Trademark Surveys, Volume 1: Designing, Implementing, and Evaluating Surveys is your go-to resource for all things survey-related. Authored by a distinguished social scientist, this volume covers various scientific issues involved in survey research, providing attorneys with a comprehensive understanding of this critical aspect of litigation. From understanding the marketplace to questionnaire construction and data analysis, this book leaves no stone unturned. Order your copy today and unlock the power of survey research in the courtroom!

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