Description
Book Synopsis: Stop “Just Getting By” ... Master The 80/20 Principle And Make More Money Without More Work.
When you know how to walk into any situation and see the 80/20's, you can solve almost ANY marketing problem. 80/20 can demolish any sales and advertising problem.
“If you don't know who Perry Marshall is--unforgivable. Perry's an honest man in a field rife with charlatans.” - Dan Kennedy, Author, The Ultimate Marketing Plan
If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20² and 80/20³ to gain 10X, even 100X the success. With powerful 80/20 software (online, included with the book), you'll apply the Pareto Principle to:
- Slash sales & marketing time-wasters (page 117)
- Locate invisible profit centers in your business (page 31)
- Advertise to hyper-responsive buyers and avoid tire-kickers (page 93)
- Gain “Pareto principle” positions on search engines (page 70)
- Differentiate yourself from rivals (page 67)
- Gain esteem in your marketplace (page 154)
Created by direct marketing and sales consultant and best-selling author Perry Marshall, unique tools show you exactly how much money you're leaving on the table, and how to put it back in your pocket - then reinvest for even greater success. You'll identify untapped markets (page 164), incremental improvements and high-profit opportunities, gaining time and greater income potential.
Easy Read
“It is an easy read...very accessible, short chapters, and actually quite entertaining,” says Susan Kruger, Master of Education & founder of SOAR Study Skills. This book is peppered with stories that demonstrate powerful sales principles.
Optimized for Speed Learning
Specially marked “Pareto Points” help you digest the most valuable 80/20 Principles in 1-5 minutes. Each chapter concludes with a Pareto Summary. The book features an online 1-page “80/20 Cheat Sheet.”
80/20 = Law of Nature
The 80/20 Principle is an inviolable law of nature, which makes it the #1 organizing principle of every business. Perry shows how to laser focus the 80/20 Principle in outsourcing, hiring, publicity, controversy, market research, lead generation, and web traffic; online, offline and social media (page 82). He also shows you how to glean huge insights from tiny clues, not only in your own business but from competitors.
Online Marketing Tools Come with the Book
Supported by online services including The 80/20 Power Curve, which helps you find invisible money, and the Marketing DNA Test, a personal assessment that zeroes in on your natural selling assets, this timeless guide is a game-changer for seasoned and novice marketers and sellers.
Details
Are you tired of putting in endless hours of work in your sales and marketing efforts without seeing any significant results? Look no further! Introducing the 80/20 Sales and Marketing book, the definitive guide to working less and making more money. With the 80/20 principle, you'll be able to solve any marketing problem and demolish any sales and advertising obstacle. Don't miss out on the opportunity to learn from the expert himself, Perry Marshall.
As a sales and marketing professional, you have limited time and resources. Why waste 80 percent of your efforts on the wrong 80 percent of your market? By applying the 80/20 rule, you can save valuable time and money by focusing on the most profitable 20 percent. Imagine the success you can achieve by gaining 10X or even 100X the results with just a fraction of the effort.
With the 80/20 sales and marketing software included in the book, you'll have the power to slash time-wasters, uncover hidden profit centers, target hyper-responsive buyers, gain top positions on search engines, differentiate yourself from competitors, and earn the respect of your marketplace. The unique tools provided by Perry Marshall will reveal the money you've been leaving on the table and guide you on how to reinvest it for even greater success.
Not only is this book packed with valuable information, but it is also incredibly easy to read. With short chapters and entertaining stories that illustrate powerful sales principles, you'll be able to absorb the knowledge effortlessly. Each chapter concludes with a Pareto Summary, allowing you to grasp the most valuable 80/20 principles in a matter of minutes. Additionally, an online 1-page "80/20 Cheat Sheet" is available for quick reference.
The 80/20 Principle is the #1 organizing principle of every successful business. Perry Marshall shows you how to laser focus this principle in all areas of your operations, including outsourcing, hiring, publicity, market research, lead generation, and web traffic. Furthermore, he teaches you how to extract actionable insights from tiny clues, both from your own business and your competitors'.
When you purchase the 80/20 Sales and Marketing book, you'll gain access to a range of online marketing tools that will revolutionize your strategies. Discover invisible money with The 80/20 Power Curve and identify your natural selling assets with the Marketing DNA Test. Whether you're a seasoned marketer or just starting out, this timeless guide is destined to transform your approach and drive your success to new heights.
Don't let this opportunity slip away! Take control of your sales and marketing efforts now and start achieving the results you deserve. Order your copy of the 80/20 Sales and Marketing book today and unleash your true potential.
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