Downhill Slide: Why the Corporate Ski Industry Is Bad for Skiing, Ski Towns, and the Environment

Discover the shocking truth behind the corporate ski industry and its detrimental effects on skiing, ski towns, and the environment with "Downhill Slide: Why the Corporate Ski Industry Is Bad for Skiing, Ski Towns, and the Environment." Written by lifelong skier Hal Clifford, this impassioned exposé exposes how publicly traded corporations have taken control of America's beloved winter sport, prioritizing short-term profits over everything else.

With meticulous research, Clifford reveals how these corporations are not only gutting ski towns and the natural environment but also falsely promoting their products as environmentally friendly. They exploit the words and symbols of renowned environmentalists like Ansel Adams and John Muir to create a facade of sustainability while perpetuating urban-style problems within mountain communities.

But there is hope. Clifford highlights a growing movement in American ski towns, advocating for a return to the roots of skiing and community control. From Mammoth Lakes, California, to Stowe, Vermont, these communities are reclaiming their power and shifting the ski business away from profit-driven corporations and back into the hands of those who truly care about the sport and the environment.

Take a stand against the corporatization of skiing and support the return-to-the-roots movement by reading "Downhill Slide." Gain invaluable insights into the challenges faced by alpine communities and join the fight to preserve the true spirit of skiing. Learn more about this eye-opening book here.